Friday Five Roundup: Facebook ads updates & how to use it for dental marketing

Oral Health Group

How To Market Your Oral And Maxillary Dental Practice

It is important to have a good marketing plan in place for any business. And for oral and maxillary dental surgeons it’s essential to attract patients directly to your practice. Marketing your dental practice is not just about attracting new patients, it’s about attracting the right kind of patients to the practice—and educating the public about good oral hygiene.

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Marketing Land

Responsive Ads Come to Facebook With Multiple Text Optimization

Facebook has rolled out a new responsive ad feature similar to what Google Ads launched last year. The feature, dubbed Multiple Text Optimization, allows advertisers to create several versions of headlines, ad copy and descriptions for a single-media ads. Facebook’s ad system then dynamically serves up the combination it determines will deliver the best results.

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Science Daily

Milk From Teeth: Dental stem cells can generate milk-producing cells

Stem cells of the teeth can contribute to the regeneration of non-dental organs, namely mammary glands. According to a new study, dental epithelial stem cells from mice can generate mammary ducts and even milk-producing cells when transplanted into mammary glands. This could be used for post-surgery tissue regeneration in breast cancer patients.

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Inbound Marketing vs. Outbound Marketing

When I talk with most marketers about how they generate leads and fill the top of their sales funnel, most say outbound marketing. However, in 2019, a lot of innovative and successful businesses are actually embracing the art of inbound marketing. But, what's the difference between inbound and outbound? This post will walk you through it.

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Dentistry IQ

Your Dental Practice is Using Facebook Wrong

Facebook may not appeal to you as a personal user, but it's still very effective for businesses. But only if you're using it correctly. Alamin Uddin explains what's changed and how your dental practice can keep up with Facebook.

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