Friday Five Roundup: Location, PPC, Impressions, Reach, & Remarketing

Oral Health Group

First Comes The Dentist, Then The Location

If there was ever a feature in our Data Driven Dentistry series that tried to hit home the concept of connecting and making relationships with your patients, it’s this one. If you’re in a space now that starts to become less convenient for your patients, then you have to rely on patient loyalty. While most patients consider location vital in staying at a practice, only 11% would truly look to leave if it became out of their way.

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Marketing Land

Paid Search Trends to Watch for the 2019 Holiday Shopping Season

Google Shopping will likely be the star of retail, and Maps will play a larger role for retailers with physical stores, but Amazon is poised to play the Grinch.

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Science Daily

Soft Drinks Found to be the Crucial Link Between Obesity and Tooth Wear

A new study published today in the journal Clinical Oral Investigations, has found that sugar-sweetened acidic drinks, such as soft drinks, is the common factor between obesity and tooth wear among adults.

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Social Media Impressions vs. Reach: What's More Important?

Easy enough to understand, right? Impressions count exposure, reach counts clicks. Even though these two terms are pretty cut and dry, different social media sites have their own rules for how they count impressions and reach, and if you want to measure one over the other, it's important to know what you're looking at.

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Dentistry IQ

Remarketing: It’s not just for Google anymore

While developing a remarketing campaign for your dental practice on Google is a great idea, you're not taking your campaign as far as it can go. Jackie Ulasewich advises dentists to look into social media remarketing.

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