By: Mahnoor Awan
As a dental practice, you likely have a beautifully designed website and branding, complete with the best web practices, fully optimized for SEO, resulting in your practice's website on the first page of results for relevant searches. You also regularly post on different social media platforms and reach out to your patients for reviews. You think you've done everything but are still looking for new patients. How else can you bring in more new patients?
This is just one of the scenarios where you, as a dental practice owner, should consider taking advantage of online advertising, as part of your digital marketing strategy.
One of the most effective online advertising services is Google AdWords.
On an average, there are 40,000 search queries on Google per second (3.5 billion per day on average)
When you are looking for something, what is the first thing you do?
Search on Google.
. Then why not take advantage of such an opportunity to expand the online presence of your dental practice and the services you offer? Our statistics show an increase to the number of appointment requests for practices that have both good natural SEO placement AND AdWords campaigns (regardless of the source of the interaction). It's as if there's the perception that having both adds additional credibility while providing additional opportunity to show branding and messaging to the potential client.
Therefore this approach extends and goes hand in hand with having a well designed, functional, responsive, and well optimized website.
Are you intimidated by the idea of Google Adwords because it sounds too complicated or involves too much money being spent on a monthly basis? Does it seem like a high risk strategy? Well, it doesn’t have to be, as we go in detail explaining what exactly is Google AdWords, how it works, its benefits, and if it is the right marketing strategy for your practice.
What is Google AdWords?
When you do a Google search for almost anything, the first few results you may see could have a little "Ad" tag on the left, those are Google Ads. (Google used to place ads down the right hand side of the screen as well - but this newer practice streamlines all results and is more responsive to different screen sizes).