Friday Five Roundup: From Growing Your Dental Practice to Netflix's Digital Marketing

1
Dental Economics

How to Win the Game of Dental Marketing

Let's play a game — Dentopoly. Let's grow your dental practice!

Read the article on dentaleconomics.com>

2
Forbes

Four Simple Tricks To Master Content Marketing

For business owners, established content marketers and new-to-marketing marketers, it is always important to update, improve and beef up your content marketing plan. After all, content is one of the most effective tools in a marketer's bag.

Read the article on forbes.com>

How Can Google AdWords Benefit Your Dental Practice?

By: Mahnoor Awan

As a dental practice, you likely have a beautifully designed website and branding, complete with the best web practices, fully optimized for SEO, resulting in your practice's website on the first page of results for relevant searches. You also regularly post on different social media platforms and reach out to your patients for reviews. You think you've done everything but are still looking for new patients. How else can you bring in more new patients?

This is just one of the scenarios where you, as a dental practice owner, should consider taking advantage of online advertising, as part of your digital marketing strategy.

One of the most effective online advertising services is Google AdWords.
Why?
When you are looking for something, what is the first thing you do?
Search on Google.

On an average, there are 40,000 search queries on Google per second (3.5 billion per day on average). Then why not take advantage of such an opportunity to expand the online presence of your dental practice and the services you offer? Our statistics show an increase to the number of appointment requests for practices that have both good natural SEO placement AND AdWords campaigns (regardless of the source of the interaction). It's as if there's the perception that having both adds additional credibility while providing additional opportunity to show branding and messaging to the potential client.

Therefore this approach extends and goes hand in hand with having a well designed, functional, responsive, and well optimized website.

Are you intimidated by the idea of Google Adwords because it sounds too complicated or involves too much money being spent on a monthly basis? Does it seem like a high risk strategy? Well, it doesn’t have to be, as we go in detail explaining what exactly is Google AdWords, how it works, its benefits, and if it is the right marketing strategy for your practice.

What is Google AdWords?

When you do a Google search for almost anything, the first few results you may see could have a little "Ad" tag on the left, those are Google Ads. (Google used to place ads down the right hand side of the screen as well - but this newer practice streamlines all results and is more responsive to different screen sizes).

Friday Five Roundup: From HR Solutions for Dentists to Personalized Marketing Efforts

1
Nasdaq - Global News Wire

Dental Membrane and Bone Graft Substitutes Market is exhibiting a strong CAGR of 9.3% by 2024, globally: Transparency Market Research

According to a recent report by Transparency Market Research, dental membrane and bone graft substitutes market is anticipated to witness a sound growth with a steady CAGR of 9.3% within the forecast period from 2016 to 2024. The market is expected to soar around the value uS$922.6 mn in 2024, from US$419 mn in 2015. Based on product type, the market for dental membrane and bone graft substitutes is led by bone graft substitute segment, in which allograft procedure accounts for a strong position in the market due to its comfortable acceptance by the human body, coupled with its biocompatibility property. In dental membrane market, the restorable membrane is anticipated to be the dominant segment.

Read the article on globenewswire.com>

2
Forbes

Intelligent Agility Is The New Black For Today's CMO

Life as a B2B startup CMO is not for the faint of heart. Markets and circumstances can change in the blink of an eye due to competitive threats, changing macroeconomic environments and windows of opportunity opening and closing. It is critical to develop the ability and agility to see what's coming, quickly assess situations and respond with a plan of attack that doesn’t derail your overall strategy. In other words, speed and intelligent agility is the new black.

Read the article on forbes.com>

4 Free Visual Content Tools Every Digital Marketer Should Know

By: Beles Lezina

Digital marketers know creating content can sometimes be tricky. Whether you're new to the industry or a self-proclaimed expert, producing visual content can be a difficult and often frustrating process. Here are four free online content tools that can make it as easy as clicking a button:

Friday Five Roundup: From Dental Imaging Technology to AI in Digital Marketing

1
Digital Journal

Squid Ink Provides New Dental Imaging Technology

Improving the accuracy of dental imaging helps patients to receive optimal care. A new imaging method has an unusual material source: squid ink. This helps to improve the clarity and contrast for gum disease inspections.

Read the article on digitaljournal.com>

2
Hubspot

Future-Proofing for Growth in the Age of AI

AI is all the rage on tech websites, but it can still seem like a pretty obscure, inaccessible tactic for B2B companies.

Read the article on hubspot.com>

SCAM Alert - Google My Business

We hear you've been getting calls and even we get calls. A strange number rings, there's often a pause, and then a recorded message states:

Dear Business Owner, Numerous attempts have been made to verify your business location. This is our last attempt to reach you. Your business is at risk to be removed from Google's Search Results. Press #1 to speak to a Google Operative Now.

Sounds important, right?

Well, it's a scam.

Is Google removing your reviews? This might be why...

A case of disappearing reviews and what to do about it…

By: Johanna Bannis
According to the 2017 Local Consumer Review Survey, 85% of consumers trust online reviews as much as a personal recommendation - an important statistic when growing your business. As such, they can play such an important role in the ongoing success of business practice. So what happens if reviews that you work hard to cultivate are being removed? Business owners are confused as to why some reviews are being removed from Google. Particularly, it seems strange that a review can be published and then, not long after, mysteriously disappear.
Well, there's a reason for this:

Google has specific criteria for reviews and may filter any reviews (over time) that don't adhere to it.

You may inadvertently be asking for reviews incorrectly, or have otherwise run afoul of the rules without realizing it. If you've checked out the Google criteria and still don't feel that the reviews should have been removed, then continue reading to find out if any of these situations below apply to you.

Friday Five Roundup: From Regenerating Teeth & Efficiency in Dentistry to Google Problems & Digital Marketing Trends

1
Scientific American

Instead of Filling Cavities, Dentists May Soon Regenerate Teeth

Researchers recently discovered certain drugs, including one developed to treat Alzheimer’s, stimulate innate self-repair mechanisms.

Read the article on scientificamerican.com>

2
Quartz

Google is Finally Admitting it has a Filter-Bubble Problem

The search engine reinforces your pre-conceived biases as a side effect of the way its algorithm parses your question. Google admitted to the issue and said it is actively working on solutions. The details have yet to be worked out.

Read the article on qz.com>