Friday Five Roundup: From Instagram shoppable features to salon teeth whitening

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Forbes

7 Digital Marketing Jobs That Didn't Exist 10 Years Ago



Here's a look at 7 digital marketing jobs that didn’t exist 10 years ago and the average salaries for those positions.

Read the article on forbes.com>

2
CBC

Quebec Dentists Warn About Potential Risks of Salon Teeth Whitening


The professional order of dentists wants the rules around who can perform teeth whitening to change.

Read the article on cbc.ca>

Friday Five Roundup: From video to dental marketing

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HubSpot

20 YouTube Tricks, Hacks, and Features You'll Want to Know About This Year



When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. But don't be fooled: YouTube has a lot going for it.

Read the article on hubspot.com>

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Mouthing Off - ASDA Blog

Understanding Dentistry’s Role in Combating Opioid Abuse


Measures to reduce the number of opioids available to patients, create prescribing standards and promote patient education are being discussed at the federal level.

Read the article on asdablog.com>

Top 4 tips for Doing Live Stream Marketing on Facebook

By: Joyce Ho


Facebook livestream has been popularly used to broadcast live moments and connect with other users instantly. Thanks to its convenient interface, anyone with a smartphone and a Facebook account can stream live video. Marketers are all excited about this trending marketing technique because 80% of people would rather watch a live video from a brand than read a blog. Facebook live is changing the way people communicate and if you are thinking of doing live stream marketing for your business, be sure not to miss these top 4 tips!

Friday Five Roundup: From AI in dentistry to the new LinkedIn Update

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The Dental Geek

Artificial Intelligence: The Future of Dentistry



In reality, we seldom consider that this ubiquitous technology is no longer the stuff of fantasy—we in fact encounter many aspects of artificial intelligence in our everyday lives and utilize them to simplify otherwise tedious tasks we have to complete. As the capabilities of artificial intelligence continue to evolve, they stand to enhance every professional field—including dentistry.

Read the article on thedentalgeek.com>

2
Content Marketing Institute

Why You Need Vertical Visuals If Your Audience is Mobile


Today, smartphones are ubiquitous and vertical content is a must-have. The two are inseparable. One cannot mention vertical content without using the term “mobile” in the same sentence.

Read the article on contentmarketinginstitute.com>

Best Practices For Creating a Facebook Single Image Ad



By: Patricia Poblete


With an estimate of 1.47 billion people logging in to Facebook every single day, it comes as no surprise to find Facebook as the top social media marketing hub in the industry. And with Facebook giving you all the power to track and reach your core audience and other potential customers with the same interest (in spite of your low-budget/high-budget marketing strategy), there’s no other reasons why you shouldn’t use Facebook for marketing. So as Facebook Ads becoming a standardized marketing leverage for many small to large businesses it’s easy to see the dramatic growth in competition for eyeballs and clicks.

The result of this competition upsurge is one of many reasons why Facebook has been perpetually changing its ad serving algorithms and landscape; to cut down the overwhelming amount of content (posts from businesses, brands, and media) in users’ News Feed—especially in the past few months. These News Feed “changes,” were carried to minimize public content (i.e., advertising or news) which Facebook CEO Mark Zuckerberg, described as, “passive experience” and show more personalized content. Zuckerberg stated that the Facebook’s “measures of engagement will go down,” but each content will consequently be more of value to every user if public content is reduced.

Friday Five Roundup: From embezzlement in dentistry to Facebook dating

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Mouthing Off - ASDA Blog

6 Steps to Tackle Dental School Debt While Pursuing Your Career



You can own your own practice, and this major career decision is one of the secrets to not only paying off your student debt, but it can also pave the way for a financially flexible and secure future.

Read the article on asdablog.com>

2
CBC

Facebook Chooses Canada for Dating Feature


Facebook Dating, which was previously piloted in Colombia, operates with users creating profiles that are separate from their Facebook ones and kept out of sight of friends.

Read the article on cbc.ca>

Friday Five Roundup: From RateMDs to creating your own fonts

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CBC

Who's Rating Doctors on RateMDs? The Invisible Hand of 'Reputation Management'



Ottawa physician shocked to learn he could pay site to hide bad ratings.

Read the article on cbc.ca>

2
HubSpot

Making Your Own Font Is Way Easier Than You'd Expect


If you're attempting to personalize branding materials or impress a client with a unique design, you might want to consider creating your own font.

Read the article on hubspot.com>