By: Patricia Poblete
With an estimate of 1.47 billion people logging in to Facebook every single day, it comes as no surprise to find Facebook as the top social media marketing hub in the industry. And with Facebook giving you all the power to track and reach your core audience and other potential customers with the same interest (in spite of your low-budget/high-budget marketing strategy), there’s no other reasons why you shouldn’t use Facebook for marketing. So as Facebook Ads becoming a standardized marketing leverage for many small to large businesses it’s easy to see the dramatic growth in competition for eyeballs and clicks
The result of this competition upsurge is one of many reasons why Facebook has been perpetually changing its ad serving algorithms and landscape; to cut down the overwhelming amount of content (posts from businesses, brands, and media) in users’ News Feed—especially in the past few months.
These News Feed “changes
,” were carried to minimize public content (i.e., advertising or news) which Facebook CEO Mark Zuckerberg, described as, “passive experience” and show more personalized content. Zuckerberg stated that the Facebook’s “measures of engagement will go down,” but each content will consequently be more of value to every user if public content is reduced.