A lot of businesses often misunderstand what it means to be a social business. Rather than just registering for a Twitter or a Facebook account, being social requires you to actively interact with your online audience on a regular basis (rather than relying on a Twitterbot to do your handy work).
And it’s not just about posting regular content, but making sure that your followers feel heard and creating a thriving community that identifies closely with your brand.
Social media is a great tool to gain more exposure for your business while at the same time interacting with your customers in a more conversational manner.
Customers gravitate towards brands who have a distinct voice. Think about the demographic you are trying to connect with and the types of adjectives you would attribute to your brand and build from there.
Listen and Contribute
Producing great content for readers should only be part of your social media strategy. Set aside some time to see how customers are reacting to your content. Feedback will help you know if your articles are engaging customers. Ask questions