5 Essential Strategies to Market to Generation Z

By: Dahlia Farhat


Marketing to Millennials has been fun, but now it’s time to shift our focus to the up and coming generation, Generation Z, a cohort consisting of anyone born between 1996 and 2009. Of course, we still have to market to Millennials for years to come, but as Generation Z is starting to enter the workforce and gaining buying power, it’s time to understand their mindset and build our Generation Z customer base. The first thing you’ve got to know is that marketing to them will not be easy. This generation is unique and different from the previous ones. They are the first generation to grow up immersed in technology. Unlike millennials who are tech-savvy, Gen Z’s are tech natives, who grew up with iPads and mobile devices, and do not remember a time before the internet.

Wait till you hear this: They don’t check their emails, have an attention span of 8 seconds, and basically ignore any business that isn’t online!

Don’t worry or feel pressured though, we are here to help!
Here are five marketing strategies you can use to reach out to Generation Z and increase your brand awareness, leads, and sales.

Friday Five Roundup: Dental Marketing Myths Busted

1
Dental Economics

4 Keys to a Successful, Modern Dental Marketing System



Most doctors don’t have a solid marketing plan. They put up a basic website and then throw something at the wall to see what sticks, or they toss money here or there with fingers crossed in hopes that they’ll get some kind of return. That’s like playing the dental marketing lottery. Instead, you should implement a plan that is designed to safeguard the future of your practice, based on experience, logic, and data.

Read the article on dentaleconomics.com>

2
Marketing Land

Why Email Marketing Should Work, and Why It Often Doesn’t


Email might not be the sexiest way to promote your business, but if you put in the time and effort, it can be one of the most profitable ways to grow.

Read the article on marketingland.com>

Top 5 Digital Marketing Trends Essential for 2020

By: Dahlia Farhat

With both the offline and online worlds colliding, digital marketing has solidified itself as being the future of marketing. Digital marketing is so powerful, it has the ability to create both brand and product awareness online. Thus, it is always necessary to stay ahead of the game with digital marketing trends. It can be challenging to keep up to date with the fast-paced and constantly evolving digital marketing trends that can be utilized to achieve our marketing objectives. That’s why we have come to the rescue! Here is our list of the top 5 digital marketing trends that are essential for survival in 2020.

Friday Five Roundup: From Google updates affecting dental searches to personalized marketing

1
Dentistry Today

Google’s BERT Update Will Affect Your Dental Practice’s Search Results



Search engine optimization (SEO) has long been a staple of digital dental marketing. Its importance has not waned, but best practices have changed. Although most Google algorithm updates are quite minor, a few change the rules of SEO. The past couple of years have seen a few such updates, the most important of which—BERT—went largely unnoticed.

Read the article on dentistrytoday.com>

2
Marketing Land

Here’s How We Prepare For a New Decade of Marketing Innovation


We should not be afraid to take a bolder approach with personalization if we're proactive in creating high standards with our customer's data privacy.

Read the article on marketingland.com>

Friday Five Roundup: From the dental economy in 2020 to social media tactics

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Oral Health Group

The First Surgical Robot Designed for Dental Implant Surgery, Yomi®, Surpasses 1000 Implants



Neocis, the leader and pioneer in dental robotics, announced that over 1000 implants were placed in 2019 using the Yomi robotics system, signaling the arrival of surgical robotics technology in the dental space.

Read the article on oralhealthgroup.com>

2
Marketing Land

Facebook Will Let Users Hide Ads Targeted Via Custom Audience Lists


Users will also be able to make themselves eligible to see an ad even if the advertiser has excluded them from the Custom Audience list.

Read the article on marketingland.com>