Friday Five Roundup: From loyalty in your dental practice to website indexation

Oral Health Group

Loyalty Builds Your Practice

According to our survey results, patients have told us that the main reason they will remain with a particular dental practice is because of “the dentist themselves”. An impressive 74 per cent of patients strongly agree that the main reason for staying with their current dentist is trust, which means trust builds loyalty.

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Marketing Land

Are Twitter Stories Coming? The Company Buys Stories App Developer Chroma Labs

Twitter has acquired Chroma Labs, the company behind the Chroma Stories app — a short-form video and photo creation tool that offers Stories templates and filters for creating Stories on various social sites.

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5 SEO Trends to Look Out for in 2020

By: Dahlia Farhat

Search engine optimization (SEO) is an important foundation of any digital marketing strategy that continues to change iteratively. With about 380 new websites created every minute, online competition continues to rise, and it’s time you invest some resources in learning what’s new in search engine optimization for 2020.

So what's all the fuss about SEO?

SEO is important for digital marketers and brands because, in short, it allows your website to appear on the search engine results pages (SERPs) whenever someone searches for a key-phrase or question for which your website has the answer or solution. That is to say, SEO helps increase your website's visibility on SERPs, which in turn, leads to more organic traffic to your site.

Being aware of new SEO trends can help guide updates to your website and ensure that more customers will be able to find you through search results. So, whether you just need an overview of the new changes in SEO for this year, or just want a refresher to your SEO strategy, this post will help to keep you up to date with new trends, and also give you a heads up for what to keep an eye on in the world of SEO.

Enough talking, let us now dive into 5 SEO trends for 2020.