Friday Five Roundup: From Content Marketing to Dental Marketing Industry Trends

1
Dentistry IQ

Marketing Your Dental Practice: Involve Your Team



Marketing your dental practice is just one more thing you have to worry about. How about sharing some of that burden with your dental team? By involving them and using their ideas, your marketing will be much more successful than handling it alone.

Read the article on dentistryiq.com>

2
Quicksprout

How to Create a Content Upgrade That Will Automate Your List Building


After all, a thriving email list is the foundation of email marketing.

Read the article on quicksprout.com>

Branding: The Underrated Step to Building a Successful Healthcare Practice


By: Aiman Ghori

Why Build a Brand?

With hundreds of healthcare professionals providing similar services and carrying similar qualifications, skill, and experience, it’s difficult to convince prospective patients why they should choose your practice over another. This is where branding and marketing communications come in to help polish how your practice is viewed.

Branding is essentially the image your healthcare service conveys to an audience. Good branding practices will contribute positively to your practice’s overall reputation. Patients will choose to go to a service provider they can relate to and trust, which builds brand loyalty. Loyal patients will then be more likely to refer trusted services to others, and this gives your practice a competitive edge over other similar providers.

Related Article: How to Turn Your Company in a Killer Brand Name

Design: Branding Basics

If you have an established business or practice, it’s important to find out the reputation you already have. A simple Google search can reveal how patients see your clinic and what they think of your services. Key elements to look for are, what patients already like about your service, and where does it require improvement? This will help you later, when selecting the qualities and/or services you want to empathize through your brand. It is also a good idea to look up your competitors, identify their brand, and see what they’re doing successfully to build that brand. This will give you a better picture of the marketplace and what you’re up against. This could lead to identifying an untapped niche audience you could possibly target.

Friday Five Roundup: Dental Conferences, Emergencies, and SEO

1
Medical News Today

Alcohol Abuse, Dental Conditions & Mental Health Found to be Causes of Avoidable US Emergency Visits



A recent study published in the International Journal for Quality in Health Care found that 3.5% of all emergency department visits analyzed were 'avoidable'. Of these, the top 3 discharge diagnoses were alcohol abuse, dental disorders, and mood disorders.

Read the article on medicalnewstoday.com

2
Marketing Land

Anatomy of a Google Search Listing


There’s no perfect method to snagging the top overall search result for every relevant query, but understanding each element of Google's search listings can give you the best chance for success.

Read the article on marketingland.com

Friday Five Roundup: From Tooth Decay to SEO and Social Media

1
Medical News Today

Should We Blame Our Genes For the Bacteria Behind Tooth Decay?



While human host genes may influence oral microbiome composition, it is unlikely that they control the bacteria that promote tooth decay, says a new study.

Read the article on medicalnewstoday.com

2
Marketing Land

How to conduct an SEO content audit


A content audit, when done right, can help you assess whether your content is relevant not only to your brand goals and SEO objectives, but also to the customer's needs.

Read the article on marketingland.com

Friday Five Roundup: Digital Marketing for Dentists to Social Media Fails

1
Medical News Today

Four Effective Gingivitis Home Remedies



Gingivitis is a condition that affects the gums. Learn about four home remedies for gingivitis, how to take them safely, and how to prevent gingivitis.

Read the article on medicalnewstoday.com

2
Quicksprout

How to Incorporate Social Proof on Every Page of Your Website

Every online marketer knows that the Internet is an insanely skeptical place. It's with good reason. Let's be honest. Our space is littered with faux gurus and hyped up promises. Your prospects don't know you well, and they don't trust you yet. Social proof can change that.

Read the article on quicksprout.com

Friday Five Roundup: Digital Marketing for Dental Practices to August Trends

1
Medical News Today

Women With Gum Disease May Need to Watch Out For Cancer



New research has confirmed that periodontal disease is tied to an elevated risk of several types of cancer, such as esophageal cancer, breast cancer, and gallbladder cancer, especially in mature women.

Read the article on medicalnewstoday.com

2
DIGIDAY

The State of Podcasting in Five Charts

After a brief period of slowing user growth, podcasting experienced a small uptick in 2017, rising from 21 percent in 2016 to 24 percent in 2017, according to a report produced by Edison Research and Triton Digital.

Read the article on digiday.com