Friday Five Roundup: From dental practice challenges to digital marketing

1
Oral Health Group

Running a Successful Practice: Industry’s Top Challenges



Successful dentists talk about different challenges when trying to run a successful dental practice.

Read the article on oralhealthgroup.com>

2
HubSpot

The Short & Sweet Guide to Google Keep


Google Keep is a free note-taking application developed by Google. Launched in early 2013, the service can be used to create, manage, and share text-based memos, lists, images, and voice notes across multiple devices. Currently, Google Keep is available on the web and as a mobile application on both Android and iOS operating systems.

Read the article on hubspot.com>

Digital Marketing Terms Decoded - Year in Review Glossary



2018 has come to an end and we would like to take this chance to thank all the supporters of our Digital Marketing Terms Decoded series. Let’s have a recap of all of the terms we talked about!

Friday Five Roundup: Dental industry disruptions to facial recognition for stalkers

1
CBC

From At-Home Orthodontics to Coconut-Flavoured Floss: Meet the startups disrupting the dental industry



Today a host of companies are disrupting the dental industry with everything from at-home orthodontic impressions to coconut-flavoured dental floss in Instagram-worthy packaging to a $290 toothbrush alternative that promises to clean your teeth in six seconds.

Read the article on cbc.ca>

2
CNN

Taylor Swift Reportedly Used Facial Recognition to Try to ID Stalkers


Taylor Swift reportedly has no shortage of stalkers, and an expert says she used facial recognition to try and identify them.

Read the article on cnn.com>

5 Digital Marketing Trends to Watch in 2019

By: Joyce Ho

2018 is coming to an end and we likely can all attest to an increase in technology use in our homes and on our bodies (wearables). We have been thrown into the age of personal assistants and many technologies have evolved to increase automation further with the goal of improving our quality of life. Many digital tools and trends have increased in popularity in 2018 and we are excited to see how they can further compliment our demanding lifestyles in 2019.


Smart Speakers


Google home, Amazon Alexa, Microsoft Cortana, Apple Siri, you name the rest. Smart speakers were a big hit when they first came out and you can only imagine better and more coming in the new year. 31% of smart speaker owners say they spent more money on Amazon/Google since getting their smart speaker and more people are buying straight from smart speakers. Businesses are all excited about integrating their marketing strategies into voice search because smart speaker optimization (SSO) is now becoming a thing! Search ‘intent’ has become much more personal with the use of voice search and people are using questions more than statements. “Where is the nearest fast food restaurant?” More and more people are relying on voice search, so marketers need to focus on understanding the customer behaviour and applying the right tactics into their SSO. We’re excited to see what extensions will be added to increase the functionality of these products in 2019.

Friday Five Roundup: Owning and managing your dental practice

1
Mouthing Off - ASDA Blog

5 Myths About Owning Your Own Practice



Is it your big dream to own a practice? Do you imagine what it would be like to run your own business? Maybe being an employee is just not for you. Here are some common misconceptions that students have about money when it comes to starting or buying a practice.

Read the article on asdablog.com>

2
Quicksprout

12 Tips for Creating Signup Forms That Convert


Every website can benefit from signup forms. Signup forms improve communication between you and your current or prospective customers. They also allow you to share more information about your company while gaining insight into people who sign up. Regardless of what you’re using signup forms for on your website, they are useless if your website traffic isn’t converting.

Read the article on quicksprout.com>

6 Tips to Create an Effective Landing Page

By: Patricia Poblete


In today’s highly competitive world, online presence is unquestionably an important marketing leverage for every business. And as you dive deeper into the territory of digital marketing, you will soon realize that marketing your business and reaching your goals require more than just a website and social media accounts. Whether your objective is to increase traffic, capture interest, or increase sales, there are several marketing tools that can be used when building effective marketing campaigns. A landing page is one of the many marketing tools.

What’s a landing page?


If you search the term “Landing page” online, you will receive numerous results with general definitions; such as HubSpot’s landing page definition: “a web page that allows you to capture a visitor’s information through a lead-capture form” or Web Ascender definition: “a part of a first impression...your handshake or greeting, or smile.” Simply put, a landing page is a web page that a consumer “lands” on after clicking a hyperlink from a different page, search result, or most often, a search advertisement. Landing pages are often “stand-alone” pages - in other words, these pages have no links to any other sources or navigations (such as, your business’ website). The purpose of a landing page is to essentially move visitors down the sales funnel and eventually make them a lead. An effective landing page should be transactional; determined by its engagement or conversion rate. As a result, making a purchase, giving a call, or subscribing to the business are some examples of a “transaction.” In that case, a landing page should have a clear and direct intent with specific information of what the business is offering to “push” potential customers to convert.

Friday Five Roundup: From Instagram shoppable features to salon teeth whitening

1
Forbes

7 Digital Marketing Jobs That Didn't Exist 10 Years Ago



Here's a look at 7 digital marketing jobs that didn’t exist 10 years ago and the average salaries for those positions.

Read the article on forbes.com>

2
CBC

Quebec Dentists Warn About Potential Risks of Salon Teeth Whitening


The professional order of dentists wants the rules around who can perform teeth whitening to change.

Read the article on cbc.ca>

Friday Five Roundup: From video to dental marketing

1
HubSpot

20 YouTube Tricks, Hacks, and Features You'll Want to Know About This Year



When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. But don't be fooled: YouTube has a lot going for it.

Read the article on hubspot.com>

2
Mouthing Off - ASDA Blog

Understanding Dentistry’s Role in Combating Opioid Abuse


Measures to reduce the number of opioids available to patients, create prescribing standards and promote patient education are being discussed at the federal level.

Read the article on asdablog.com>

Top 4 tips for Doing Live Stream Marketing on Facebook

By: Joyce Ho


Facebook livestream has been popularly used to broadcast live moments and connect with other users instantly. Thanks to its convenient interface, anyone with a smartphone and a Facebook account can stream live video. Marketers are all excited about this trending marketing technique because 80% of people would rather watch a live video from a brand than read a blog. Facebook live is changing the way people communicate and if you are thinking of doing live stream marketing for your business, be sure not to miss these top 4 tips!

Friday Five Roundup: From AI in dentistry to the new LinkedIn Update

1
The Dental Geek

Artificial Intelligence: The Future of Dentistry



In reality, we seldom consider that this ubiquitous technology is no longer the stuff of fantasy—we in fact encounter many aspects of artificial intelligence in our everyday lives and utilize them to simplify otherwise tedious tasks we have to complete. As the capabilities of artificial intelligence continue to evolve, they stand to enhance every professional field—including dentistry.

Read the article on thedentalgeek.com>

2
Content Marketing Institute

Why You Need Vertical Visuals If Your Audience is Mobile


Today, smartphones are ubiquitous and vertical content is a must-have. The two are inseparable. One cannot mention vertical content without using the term “mobile” in the same sentence.

Read the article on contentmarketinginstitute.com>

Best Practices For Creating a Facebook Single Image Ad



By: Patricia Poblete


With an estimate of 1.47 billion people logging in to Facebook every single day, it comes as no surprise to find Facebook as the top social media marketing hub in the industry. And with Facebook giving you all the power to track and reach your core audience and other potential customers with the same interest (in spite of your low-budget/high-budget marketing strategy), there’s no other reasons why you shouldn’t use Facebook for marketing. So as Facebook Ads becoming a standardized marketing leverage for many small to large businesses it’s easy to see the dramatic growth in competition for eyeballs and clicks.

The result of this competition upsurge is one of many reasons why Facebook has been perpetually changing its ad serving algorithms and landscape; to cut down the overwhelming amount of content (posts from businesses, brands, and media) in users’ News Feed—especially in the past few months. These News Feed “changes,” were carried to minimize public content (i.e., advertising or news) which Facebook CEO Mark Zuckerberg, described as, “passive experience” and show more personalized content. Zuckerberg stated that the Facebook’s “measures of engagement will go down,” but each content will consequently be more of value to every user if public content is reduced.

Friday Five Roundup: From embezzlement in dentistry to Facebook dating

1
Mouthing Off - ASDA Blog

6 Steps to Tackle Dental School Debt While Pursuing Your Career



You can own your own practice, and this major career decision is one of the secrets to not only paying off your student debt, but it can also pave the way for a financially flexible and secure future.

Read the article on asdablog.com>

2
CBC

Facebook Chooses Canada for Dating Feature


Facebook Dating, which was previously piloted in Colombia, operates with users creating profiles that are separate from their Facebook ones and kept out of sight of friends.

Read the article on cbc.ca>

Friday Five Roundup: From RateMDs to creating your own fonts

1
CBC

Who's Rating Doctors on RateMDs? The Invisible Hand of 'Reputation Management'



Ottawa physician shocked to learn he could pay site to hide bad ratings.

Read the article on cbc.ca>

2
HubSpot

Making Your Own Font Is Way Easier Than You'd Expect


If you're attempting to personalize branding materials or impress a client with a unique design, you might want to consider creating your own font.

Read the article on hubspot.com>

Friday Five Roundup: From dental spa to Google's increased control over images you find on the internet

1
The Dental Geek

Dental Visit or Dental Experience—There’s a Huge Difference



Dental professionals don’t just care about replacing crowns or the number of dental caries they fill in one day. Above everything else, they care about their patients. That’s why dentists and hygienists from every corner of the world are looking at treatment from a “What can I do to make my patients more comfortable?” perspective.

Read the article on thedentalgeek.com>

2
Search Engine Journal

Google Images Update – Google Lens is Live


Google announced an update to Google Images that may have a significant impact to publishers who sell online. The Google Lens feature is rolling out to Google Images on mobile devices. This feature is live right now in the United States and rolling out to other countries and languages soon.

Read the article on searchenginejournal.com>

Friday Five Roundup: From probiotic toothpaste to why social media is a BUMMER

1
abc7

New Cosmetic Trend: Probiotic toothpaste



Looking for the newest trend in cosmetics? Probiotic toothpaste is next in line.

Read the article on abc7.com>

2
Wired

This Startup Wants You to Control Your Own Data Again


A startup called Helm aims to make it easy for you instead to own your data, and manage it locally on a personal server at home.

Read the article on wired.com>

Digital Marketing Terms Decoded - October Edition


By: Joyce Ho


Welcome back to Digital Marketing Terms Decoded! We are here on our October series, helping you build a stronger digital marketing presence. Before diving into this edition, make sure to check out our previously explained terms here. Happy Marketing!

October's Digital Marketing Terms Decoded is here with new additions to your marketing glossary. From search ads to display ads, rich snippets, and retargeting, we're breaking it all down.

Friday Five Roundup: A new era of dentistry to Google+ shut down

1
Dental Economics

Ready, Set, Change (Your Approach to Business Education)



Everyone knows that change is inevitable. For many years, dentistry was a relatively slow-changing profession in regard to the business of operating a practice. Following the supply-and-demand economics model allowed practices to be successful by simply having the right number of patients and new patients. Today, dentistry is much more like other industries—fast paced, rapidly changing, and always seeking new ways to grow production and profits. Unfortunately, what hasn’t changed is the lack of business education at dental schools, which leaves most dentists on their own when it comes to truly understanding how to run a practice.

Read the article on dentaleconomics.com>

2
The Guardian

Google to Shut Down Google+ After Failing to Disclose User Data Breach


This March, as Facebook was coming under global scrutiny over the harvesting of personal data for Cambridge Analytica, Google discovered a skeleton in its own closet: a bug in the API for Google+ had been allowing third-party app developers to access the data not just of users who had granted permission, but of their friends.

Read the article on theguardian.com>