Friday Five Roundup: From online marketing for dentists to managing PPC campaigns

Dental Economics

The Must-Have Marketing Checklist for Dental Start-Ups

Marketing tends to be low on the priority list for most new practice owners. But postponing marketing until 60 to 90 days prior to opening serves to diminish the impact of your launch and delay your future success. To maximize your success, start marketing early.

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Marketing Land

What Will Happen to Influencer Marketing if Instagram ‘Likes’ Go Away?

Instagram recently tested eliminating “Like” counts on posts, a move that would likely empower influencer marketing agencies.

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Oral Health Group

Addressing Your Mean Team

Has your “dream team” become a “mean team”? If so, why should you care?

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How to Perfectly Manage a PPC Campaign

As you prepare to create a PPC campaign, it's important to get a rundown of what a successful campaign entails, and identify management misssteps that you'll want to avoid.

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Dentistry IQ

5 Ways to Build a Strong Online Presence for Your Dental Practice Brand

Dentists must have a presence online in order to succeed in today's environment. How to do that successfully may be challenging to initiate? How to develop a strong online presence?

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