Quartz
A Common Oral Infection May Contribute to Alzheimer’s Disease
Researchers led by a team at Cortexyme, a San Francisco-based startup pharmaceutical company, found evidence that the same bacteria that causes chronic gum infections may contribute to the buildup of the plaques and tau that are the hallmarks of Alzheimer’s disease.
Read the article on qz.com>
2
Search Engine Land
Fighting Brand Fatigue Through A/B Testing
Here's how an e-commerce business tested different ad copy and images on Facebook to lower their CPA by 70 percent over three months.
Read the article on searchengineland.com>
3
CBC
Canadian Cities Rethink Removal of Fluoride from Tap Water
As some city councils vote against fluoridation, one mayor asks for health ministries to take over.
Read the article on cbc.ca>
4
Content Marketing Institute
Why You Need Vertical Visuals If Your Audience is Mobile
Today, smartphones are ubiquitous and vertical content is a must-have. The two are inseparable. One cannot mention vertical content without using the term “mobile” in the same sentence.
Read the article on contentmarketinginstitute.com>
5
Dentistry IQ
Avoiding Communication Breakdowns in Your Dental Practice
Everyone knows that no relationship, whether personal or business, will survive without good communication. As a dental practice, your efficiency absolutely relies on having excellent communication between the doctor(s) and team. Learning how to avoid communication breakdowns will help ensure that you are operating a well-run dental practice.
Read the article on dentistryiq.com>