Friday Five Roundup: Dental industry disruptions to incredible copywriting

The Dental Geek

5 Ideas for Marketing Your Dental Practice Like a Pro

You may be a pro at giving patients beautiful smiles, but when it comes to marketing your business I bet you have your doubts. As a dental practice owner you can’t afford to have those, which is why you’ll find these marketing ideas a great way to supercharge your strategy.

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14 Copywriting Examples From Businesses With Incredible Copywriters

The ability to find the exact right words to tell your company's story isn't an easy feat, and it's even harder to do so consistently. Take a look at some of the companies we think have stellar copywriting, and if you're looking, maybe get some inspiration for your own brand, too.

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National Post

Brace Yourself: Arrival of 'do-it-yourself' orthodontics sparks dental turf war

The introduction to Canada last month of SmileDirectClub, a mail-order teeth straightening treatment that is supervised via oral selfies and dental impressions sent to the Nashville company’s contracted licensed dentists, is a classic case of industrial digital disruption. Will it be a hot war with protest and acrimony, like Uber vs. taxis? Or is the outcome inevitably foretold, no matter what, as in Netflix vs. Blockbuster?

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From Star Ratings to Video Views, Beware Fake Internet Stats

Fabricated content stretches far beyond just fake news, viral hoaxes and manipulated images, as experts caution that much of the web's traffic is manipulated, too — from app downloads and YouTube views, to ad engagement, Yelp reviews and Amazon ratings.

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Dentistry IQ

Live Chat Can Really, Really Work for Your Dental Practice

While all manner of double-your-money schemes have failed, the use of live chat has reliably increased website visit-to-appointment ratio for nearly a decade. Historically about 3% of visitors to a dental website make an appointment. When live chat is applied, that figure increases to 4%, 5%, 6%, and sometimes more.

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