Friday Five Roundup: From dental marketing forecasts to how much Facebook knows about you!

Dental Economics

Hits and Misses: 2019 dental marketing forecast

This year's predictions of dental marketing strategies that could potentially work or not work!

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How to Find Out How Much Facebook Thinks it Knows About You

Facebook has gotten into hot water for their categorization system, which ProPublica proved, for example, allowed advertisers to discriminate against African-American users. To assess whether you’re comfortable with how much Facebook knows about your life and how it categorizes you, follow these steps.

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Oral Health Group

Attaining the Fully Paperless Office: A Guide for Holdouts

Over the last several decades, dental offices have incrementally replaced components of their manual practice management systems with computer-based paperless systems. The final barrier to becoming fully paperless is the reluctance to use an electronic clinical chart. In many cases, this can simply be attributed to misconceptions and lack of awareness of the benefits, both of which will be addressed here.

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The Best Time to Post on Instagram in 2019 (and the Worst)

Is there really a best time to post on Instagram? Since Instagram switched to an algorithm-based feed in 2016, the question of timing has become especially fraught. If posts don’t show up chronologically, does the time you post them even matter anymore? The answer is yes, to an extent.

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Dentistry IQ

Human Resources Questions for Dentists: Should employees receive pay when treating family members (for free)?

The human resources landscape is constantly changing. Dentists have ongoing questions about how to handle staff issues. Take this month's questions, for instance. Why is this dentist told so often that job descriptions are a good idea? And, does this practice need to pay for employee cell phones when the employees use them for work purposes?

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