Friday Five Roundup: New dental research, dental marketing & Facebook ads

The Dental Geek

How to Make Your Dental Practice Staff Your Social Media Brand Ambassadors

Not every dental office can afford to hire a dedicated social media specialist. So, here are four ways to let your own practice staff perform the role of social media brand ambassadors.

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Despite the Exodus of Teenage Users, Facebook Remains the Optimal Platform for Ad Spend

Out of context, Facebook's recent public relations struggles and subsequent drop in new youth users raise red flags—but it's not enough to derail the American sweetheart of social media. Here's why Facebook is still the best platform for your business to drive conversions and increase return on investment for your customers.

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Science Daily

Dental Research Shows That Smoking Weakens Immune Systems

As if lung cancer, emphysema and heart disease weren't enough, there's more bad news for cigarette smokers. Researchers found that smoking weakens the ability for pulp in teeth to fight illness and disease.

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Image Alt Text: What It Is, How to Write It, and Why It Matters to SEO

Despite your best SEO efforts, you could still be missing out on another source of organic traffic: your website's images. How do you get in on this traffic source? Image alt text.

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Dentistry IQ

USP: What is it and why is it crucial to your dental marketing?

Many dental practice advertisements and marketing materials try to answer the question, “Why choose us?” The standard answers usually include high standard of care, quality materials, trained staff, comfortable treatment, and a variety of procedures. These all sound like good reasons. However, when every dental practice in the area advertises the same benefits, these will not become deciding factors.

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