Friday Five Roundup: Beyonce and Social Media Marketing


Liberals Commit $150M a Year in Dental Care For Youth, Aging Quebecers

Quebec Liberal Party Leader Philippe Couillard says his party will invest an additional $150 million a year to expand dental coverage to more young and aging Quebecers, if it gets a second mandate.

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Marketing After Beyonce: The State Of The Surprise Album

Beyoncé was certainly not the first person to make an album appear out of thin air, but hers does stand as a marker of when things changed for the industry.

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CTV News

Rise of Fluoride-Free Toothpaste has Dentists Concerned

Dental health experts worry that more people are using toothpaste that skips the most important ingredient -- fluoride -- and leaves them at a greater risk of cavities.

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Everything We've Discovered About Instagram's Secret Shadowban

When you're trying to grow a following on Instagram, you depend on hashtags and engagement to expand your audience and reach. So it can feel more than a little disheartening when it suddenly seems like your content isn't showing up anywhere. If you feel like your posts are receiving fewer likes and comments, or aren't appearing for certain hashtags, you might be shadowbanned.

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Dentistry IQ

The 7 Worst Pieces of Advice About Marketing Your Dental Practice on Social Media

Dentists often gain new patients through referrals. But if you’re opening a practice or struggling for new leads, you need to go beyond review sites and expand your online presence by leveraging the power of social media. Most people check Facebook, Instagram, or Twitter first thing in the morning, during work breaks, and before going to bed. That’s why social media marketing should be your focus. It will help with patient acquisition and retention, but only if it’s properly set up and leveraged with measurable goals that you can follow.

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