When using digital marketing, there are many components to consider, such as how quickly your business is found after a quick Google search or how to effectively engage with your clients in an ever-changing digital world. We've taken the liberty of gathering some useful statistics and suggestions that we hope you'll find interesting.
Why not make sure your digital marketing skills are top-notch?
- More Google searches take place on mobile devices than on computers. According to Google, we are now in the era of mobile-first indexing, where a business' mobile website is displayed first instead of the desktop website. Indexing is the organization of web pages which have been processed according to their location, tags and descriptions in order to make them discoverable paying attention to new and recently updated pages. Essentially, mobile-indexing, is easier and quicker for users to find what they're looking for in a less confusing and more direct manner.
- 48% of mobile consumers who visited a website that was not mobile-friendly, assumed that the company just didn't care about their business. This is a staggeringly-high statistic, which begs the question - is your business mobile-optimized? If not, consider taking some steps to address this, as this has an apparent reflection on your business. Read more on why your practice should be more mobile-friendly.
- An average of 79% people read their emails on their smartphone, which turns out to be a higher percentage than those who use it for making calls. As with the previous 2 points, remember mobile, mobile, mobile! Sending regular emails maximises time and keeps your clients 'in-the-know'.
- The most engaging types of content on social media are written articles (27%), videos (26%), images (24%). Either of these options is a good way to engage with clients regarding your business. Written articles can include handy tips, best practices or even links to relevant news articles. Videos can include footage of your office by incorporating your business branding; images may be used in a similar way. Take some time to evaluate the effectiveness of the content of your social media sites. Do your social media posts contain personalized images and capture the essence of you and your team? Consider these tips.
- If a newsletter contains links to a video - customers are almost 50% more likely to read it. That's a big increase! Videos have the advantage of presenting a lot of useful information in a short amount in a time. Do you include videos in your newsletter? Read more to make sure you're using these handy tips in video advertising.
- Nectafy mentions that 88% of customers who search for a local business on mobile devices will usually call or visit that business within 24 hours. This is important to consider when choosing where and how you market your business, website included. Have you updated your website and Google My Business card to reflect changes within your business, such as office staff, phone numbers, or holiday hours? Paying attention to such details provides opportunity for your customers to see that you care about the things that matter to them and make for a better experience all round.
- 47% of consumers expect a web page to load in 2 seconds or less - Maile Ohye, from Google also confirms this, saying, “2 seconds is the threshold for ecommerce website acceptability. At Google, we aim for under a half second.” While you may not be at half a second for loading time, it's possible that you might want to improve the loading speed of your website, a factor to consider when optimizing your website for mobile. A Google tool may be used in order to check the page speed of your website. Reduce frustrations by ensuring your clients are getting the best possible experience when visiting your website.
- When leaving reviews, 48.3% of consumers don't expect a business to respond, whereas, 51.7% expect a response in seven days or less. Do you respond to your consumers when they leave a review - even if it's a negative one? Remember that, whether positive or negative, your customers are taking the time to give you feedback about your business, and you should take advantage of this. Read more for tips on tackling your online reviews.
- 7% of searchers see the third page of search results. That's a miniscule amount, and probably a percentage group you don't want to be a part of! You want your business to be found on the first page if possible. Are relevant search engine optimization terms on your website and in the appropriate places? Can the searcher find the location of your practice on your website easily? Assess the content of your website to see whether it contains the information individuals might be searching for when looking for businesses such as yours.
So, here are the 9 digital marketing statistics we think you should know and pay attention to. Why not take this opportunity to further improve your digital marketing techniques? Go forth and market well!