Friday Five Roundup: Digital Marketing Tips - Facebook, SEO Optimization, & AI



How to Optimize Your Facebook Page for Business

With 1.13 billion daily active users on Facebook, you’re missing out on reaching a huge community if your business doesn’t have a Facebook Page. Get your Facebook Business Page right with these tips and tricks.
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The Essential Artificial Intelligence Glossary for Marketers

When it comes to marketing, AI is positioned to change nearly every part of marketing -- from our personal productivity to our business’s operations -- over the next few years. Here's why Artificial Intelligence matters for marketers.
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Business 2 Community

More Than a Website: Digital Marketing

A website is a great starting point and an important centerpiece of your digital marketing efforts, but you really need more than a website to optimize market performance.
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Content Marketing Institute

SEO and Website Image Optimization: 10-Point Checklist for Marketers

Increase traffic on your website and improve your SEO through the images that you share. Mike Murray outlines 10 ways that SEO image optimization can help your audience find your content when they hit the search engines.
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Globe and Mail

Marketers Tweak Super Bowl Ad Strategy in Post-'Simsub' Era

With the CRTC ruling out 'simultaneous substitution' during the Super Bowl broadcast, advertisers like Labatt no longer have to create ads specifically for the Canadian market. For years, on Super Bowl Sunday, Labatt Breweries of Canada has been competing with itself: The company has typically created ads specifically for the Canadian market, while parent company AB Inbev has invested heavily with different ads in the U.S. broadcast. Labatt has also been the presenting sponsor of the game on CTV for the past several years; this year, the network has not announced a presenting sponsor.
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