Friday Five Roundup: From Marketing Takeaways From Super Bowl to Overrated Trends


Marketing Dive

8 Digital Marketing Takeaways from the Super Bowl LI

While it was an exciting game, the ads lacked punch despite marketers narrowing in on how best to leverage digital and get the most bang from their $5 million investments.
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Small Business Trends

Unique Digital Marketing Tactics: 1 Hour a Day

If you want to excel in the digital marketing industry, invest your time and effort where it counts. Although there are numerous digital marketing tactics, Ronald Dod explains how setting aside 1 hour a day can help your business reach its digital marketing goals.
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10 Overrated Marketing Trends

A website is a great starting point and an important centerpiece of your digital marketing efforts, but you really need more than a website to optimize market performance.
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10 Tips for Millennial Marketing

Millennials are one of the most talked about generations in the marketing industry, but are they really different? Millennials think differently because they are different -- especially when it comes to online behavior. While some traits are clearly the same among certain age groups over centuries, millennials react differently to trigger points because of the way they grew, full of technology and social media. They connect dots in different ways because some things are intuitive to them that are not intuitive to anyone else. Think Snapchat.
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How Experiential Marketing Works: 7 Enlightening Tips

What makes a good story? Is it the happy ending? Maybe it's the valuable lessons, or the hilarious, unexpected plot twists. But what makes a story just that -- a shareable, captivating narrative -- is the experience it describes. It's the who, what, where, when, and how. It's the tale of what happened. Here's how you can create shareable content.
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