Friday Five Roundup: From patient attrition to leveraging 'near me' searches

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Dental Economics

Patient attrition: 3 steps to finding a hidden gold mine

For most of us, “attrition” brings to mind parafunctional habits, occlusal guards, and worn dentition. However, there is another form of attrition that we should be even more concerned about: patient attrition.

Read the article on dentaleconomics.com>

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Marketing Land

Learn How to Target Adjacent Markets With Smart Risk-Taking

Here are three ways marketers can move into new markets while staying true to their core audience.

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Friday Five Roundup: From social media for new dental offices to strict privacy email laws

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Dental Economics

Social Media for Start-Ups

If your business doesn’t have an online presence, it may be virtually invisible to the majority of potential patients in your community. Dental practices, as a rule, have a very small radius of reach in the physical world, with most patients living only five to 10 miles away, although there are exceptions for specialists or practices with a national or international reputation, expertise in a certain procedure, or a dental tourism patient list.

Read the article on dentaleconomics.com>

2
Marketing Land

How Strict Privacy Laws can Inform a Marketer’s Approach to Email

Companies should focus on establishing policies that comply with the strictest privacy laws around the world because it’s simply good for business.

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4 Reasons Why User-Generated Content (UGC) Should Be Part of Your Marketing Strategy

By: Heather Karbi

“User-generated content” (UGC) is a term used for any content produced by consumers or users of a platform or product. A brand may choose to start a UGC marketing campaign because it essentially allows the public to promote for them, free of charge. Most of us surround ourselves with user-generated content all day long, scrolling through other social media users’ status updates, pictures, thoughts, and opinions about anything and everything. So, it shouldn’t come as a surprise that consumers enjoy user-generated content -- even when it is used by advertisers, and ultimately for financial gain.

Why is UGC so successful, and why is it a good approach for your next marketing campaign?
Let’s examine:

Consumers trust other consumers more than advertisers


Studies have shown that consumers are attracted to other consumers’ opinions more than they are to typical advertisement. UGC, however, is different from a typical, sales-pitch-type advertisement. Even though it has the same appeal that word-of-mouth does; getting someone else’s raving opinion about a brand entices us more than messaging from the advertiser themselves. Why? Because we know that advertisers have their own biased interests and this makes it harder to trust their opinion. An advertiser likely would never be brutally honest in criticizing their own brand, however, a random consumer might.

Thus, when a random consumer decides to create their own content for a brand, it’s not only intriguing and atypical, but it’s also more trustworthy. In fact, the future of digital marketing will only become more reliant on UGC, as studies reveal that millenials trust UGC marketing 50% more than standard advertisement. Moreover, peers’ social media posts influence nearly 70% of millennials to buy new products. We trust our peers to give us the most honest opinions on a brand, which means that marketers should adjust their strategy with this in mind. UGC campaigns spotlight the consumer’s voice rather than the advertiser’s, and are proven to be much more influential because of this.

Related Article: How to Run a Successful UGC Marketing Campaign

Friday Five Roundup: From retirement for dentists to reputation management

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Oral Health Group

Preparation is Key to Achieve Your Retirement Goals

You’re a dentist. You own your own business. Translation: unlike other employees who may have pensions, who belong to unions, or work for corporations, you’re funding 30 years of your retirement on your own. Regardless of how you have chosen to fund your retirement, whether by taking a salary, with dividends or the sale of your business, let’s talk about the three items that have the most impact on our investment portfolios.

Read the article on oralhealthgroup.com>

2
Marketing Land

Facebook makes ThruPlay default for video campaigns, begins phasing out 10-second view optimization

Facebook is making ThruPlay the default buying option for video ad campaigns, the company announced Thursday. You'll need to manually change campaigns set to optimize ad delivery for 10-second views, or your campaigns will be paused at the end of July.

Read the article on marketingland.com>

6 Ways to Boost Your SEO Score with Image Optimization

Search Engine Optimization - Improve your ranking today

By: Mayda Alkhaldi

Understanding how to best rank your site on search engines requires more than just learning about optimizing search terms. It is also about the images you post on your site. Did you know that SEO image optimization can really help boost your SEO score? Continue reading to learn more about this valuable digital marketing technique.