Friday Five Roundup: Dealing with patients' loneliness this holiday season & more

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Oral Health Group

Holiday Blues: Navigating Patients’ Loneliness

It’s been said that there is no health without mental health—the truth of this statement is difficult to refute. Mental illness presents a serious barrier to receiving good health care and dental care is no exception. The enormity of this public health concern becomes clear when you consider that, at any moment in Canada, mental health issues impact 1 in 5 people; that’s 20% of dental professionals and 20% of patients in need of oral health care. Oral health and mental health issues cannot always remain separated.

Read the article on oralhealthgroup.com>

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Marketing Land

Back to Basics: Understanding your paid search metrics

Learn how to interpret what’s happening in your paid search account with your traffic, conversions and sales data.

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Friday Five Roundup: Location, PPC, Impressions, Reach, & Remarketing

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Oral Health Group

First Comes The Dentist, Then The Location

If there was ever a feature in our Data Driven Dentistry series that tried to hit home the concept of connecting and making relationships with your patients, it’s this one. If you’re in a space now that starts to become less convenient for your patients, then you have to rely on patient loyalty. While most patients consider location vital in staying at a practice, only 11% would truly look to leave if it became out of their way.

Read the article on oralhealthgroup.com>

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Marketing Land

Paid Search Trends to Watch for the 2019 Holiday Shopping Season

Google Shopping will likely be the star of retail, and Maps will play a larger role for retailers with physical stores, but Amazon is poised to play the Grinch.

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Friday Five Roundup: From online reputation for dentists to best email time

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Oral Health Group

Jagmeet Singh Says NDP Open To Voting Against Throne Speech If It Doesn’t Address Issues Like Dental Care

NDP Leader Jagmeet Singh says his party could vote against the upcoming throne speech if it doesn’t offer commitments to parts of the party’s platform, including a universal pharmacare plan.

Read the article on oralhealthgroup.com>

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Marketing Land

LinkedIn Adds Data Validation to Sales Navigator

In addition to new integrations and features, Data Validation will sync data between users' CRM and LinkedIn, keeping contacts up-to-date.

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Promoting Your Brand Through Instagram

By: Adriana Capano

The Old versus the New

It has become vital for businesses to have an online presence and successfully promote their company within the digital world. The way users consume brands and products continues to drastically change.

In order to effectively promote their brands, businesses have adopted and adapted to the social media marketing approach. Social media marketing is considered a hybrid form of marketing because it not only allows companies to communicate with their potential customers, but also enables consumers to communicate with one another. This creates a sense of trust with current and potential buyers - something they lacked prior.

Friday Five Roundup: From NHL dentists to reverse positioning

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Oral Health Group

The Ugly, Gory, Bloody Secret Life Of NHL Dentists

When the puck finally came to rest, it was almost entirely inside Craig MacDonald’s mouth. It was Dec. 21, 2007, and with 1:51 left to play, the Tampa Bay Lightning winger, working in his own zone, stepped in front of an errant, elevated slap shot that instantly cleaved a grisly, bloody and impossibly wide swath of carnage through MacDonald’s lips, gums and tongue before reducing nine of his teeth to dust.

Read the article on oralhealthgroup.com>

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Marketing Land

Email marketing: Infrastructure intelligence

To ensure emails are delivered as intended, marketers may need to wade into the technical nitty-gritty.

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Friday Five Roundup: Facebook ads updates & how to use it for dental marketing

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Oral Health Group

How To Market Your Oral And Maxillary Dental Practice

It is important to have a good marketing plan in place for any business. And for oral and maxillary dental surgeons it’s essential to attract patients directly to your practice. Marketing your dental practice is not just about attracting new patients, it’s about attracting the right kind of patients to the practice—and educating the public about good oral hygiene.

Read the article on oralhealthgroup.com>

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Marketing Land

Responsive Ads Come to Facebook With Multiple Text Optimization

Facebook has rolled out a new responsive ad feature similar to what Google Ads launched last year. The feature, dubbed Multiple Text Optimization, allows advertisers to create several versions of headlines, ad copy and descriptions for a single-media ads. Facebook’s ad system then dynamically serves up the combination it determines will deliver the best results.

Read the article on marketingland.com>