The Old versus the New
It has become vital for businesses to have an online presence and successfully promote their company within the digital world. The way users consume brands and products continues to drastically change.In order to effectively promote their brands, businesses have adopted and adapted to the social media marketing approach. Social media marketing is considered a hybrid form of marketing because it not only allows companies to communicate with their potential customers, but also enables consumers to communicate with one another. This creates a sense of trust with current and potential buyers - something they lacked prior.