Friday Five Roundup: From fluoride water to vertical visuals

1
Quartz

A Common Oral Infection May Contribute to Alzheimer’s Disease

Researchers led by a team at Cortexyme, a San Francisco-based startup pharmaceutical company, found evidence that the same bacteria that causes chronic gum infections may contribute to the buildup of the plaques and tau that are the hallmarks of Alzheimer’s disease.

Read the article on qz.com>

2
Search Engine Land

Fighting Brand Fatigue Through A/B Testing

Here's how an e-commerce business tested different ad copy and images on Facebook to lower their CPA by 70 percent over three months.

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Friday Five Roundup: Dental industry disruptions to incredible copywriting

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The Dental Geek

5 Ideas for Marketing Your Dental Practice Like a Pro

You may be a pro at giving patients beautiful smiles, but when it comes to marketing your business I bet you have your doubts. As a dental practice owner you can’t afford to have those, which is why you’ll find these marketing ideas a great way to supercharge your strategy.

Read the article on thedentalgeek.com>

2
HubSpot

14 Copywriting Examples From Businesses With Incredible Copywriters

The ability to find the exact right words to tell your company's story isn't an easy feat, and it's even harder to do so consistently. Take a look at some of the companies we think have stellar copywriting, and if you're looking, maybe get some inspiration for your own brand, too.

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5 Ways to Further Optimize your Google My Business Listing

By: Patricia Poblete

When was the last time you optimized your Google My Business (GMB) listing? According to LSA Insider, 56% of local business haven’t claimed their GMB listing, while those that have, haven’t fully optimized it or forgot about it. In spite of the fact that 82% of people use search engine to find local information, many GMB listings remain unclaimed and unoptimized.

Why?

A study from Brandmuscle found that 57% of the listings are self-managed by local businesses due to reasons such as lack of resources and guidance. Fortunately, it’s never too late to start optimizing your GMB listing. Since new features are ever-so-often introduced, there are always new ways to optimize your GMB listing further. In doing so, Google is effectively pressing all local businesses (whether their digital marketing is agency-managed or self-managed) to regularly monitor, change, and update their GMB listings.

In recent months, Google My Business has been undergoing pivotal tests and changes, transforming the nitty-gritty parts of GMB. Think of this as Google trying to take the best parts of the soon-to-be shuttered Google+ service and integrating them across their platform. GMB is not just a place to poke around for basic information, proper management of a listing has become an integral part of any local SEO strategy. In 2018, Google introduced dozens of new features to help refine data clutter and enhance user-experience, changing the way users search and browse content online. Google is showing information more than ever before, giving users less reasons to click through websites and different accounts. Hence, the announcement of Google+ shutting its doors wasn’t exactly a complete loss for the company as it doesn’t hinder the accessibility and function of other Google platforms, such as GMB. In fact, the exit of Google+ doesn’t affect your local business’ SEO. Instead, the exit of Google+ allowed for bigger opportunities to come about, allocating some features of Google+ into different areas of other Google platforms, such as GMB’s Google Post (which we will discuss later).

Friday Five Roundup: From cannabis and oral health to data breach

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Oral Health Group

Canadian Dental Hygienists Start the Cannabis Conversation

The beginning of a new year is a perfect opportunity to make a fresh start and set new personal and professional goals. With the recent legalization of cannabis in Canada, dental hygienists urge everyone to think carefully before using cannabis, given its negative impact on oral health.

Read the article on oralhealthgroup.com>

2
HubSpot

What Is a Data Breach? A 1-Minute Rundown

If you work at a smaller company, however, you might think a data breach will never affect you. Cybercriminals usually only target huge corporations when they try to steal people’s data. But that doesn’t mean data breaches aren’t a possibility at smaller companies.

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Friday Five Roundup: From Bill Gate's 2019 resolutions to social media for dentists

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Oral Health Group

Boost Your Social Media Results

Whether you have been on social media for years, or are just getting started, chances are you’d like to increase your effectiveness. By “effectiveness” I mean, get more likes or followers, expand your visibility, increase interaction, and of course attract new patients. We’ve seen great results for all of these objectives with social media advertising and promotions, such as placing ads or sponsored posts on Facebook and Instagram.

Read the article on oralhealthgroup.com>

2
HubSpot

6 Form Error Message Mistakes Almost Everyone Makes

Your visitors are bound to make the occasional mistake while completing your online forms. When it comes to shipping or registration forms, for example, there are a number of form fields a visitor is required to complete. And let’s face it, your visitor may not be thrilled about having to enter their address, credit card information, and more, and therefore, they may move through your form quickly. Chances are, some visitors will misspell something, type in an incorrect zip code, or miss a number in the credit card field.

Read the article on hubspot.com>