Friday Five Roundup: From Dental Marketing Strategies to Google’s Mobile-Friendly Fonts

Dentistry IQ

Dental Marketing Strategies That Work

If you want your dental practice to thrive, you need at least 24 new patients per month. Plus, you've got the problem of attrition—the average dental office loses 15% to 20% of its patient base every year. You need new marketing strategies that work to attract new patients.

Read the article on>

Marketing Tech News

Marketing to Machines

If you’re old enough to have used encyclopaedia and microfiche, you likely remember how online search engines like Lycos and Yahoo revolutionized the way we find information. And the way we do marketing. Before the advent of online search, marketing was heavily reliant on TV, radio and print ads combined with a bit of luck. But online search changed all that. Suddenly brands could reach the right audience for a fraction of the cost. And as search engines and paid search evolved, marketing has gotten increasingly targeted and cost-effective.

Read the article on>


Retired Dentist Uses Drill Skills in Related Healthcare Venture

The path to a treatment for disorders like multiple sclerosis or Alzheimer’s could start in the dentists chair. More than 30 years of research has led Okotoks dentist Dr. David Williams to believe he may have found a missing link between jaw clenching and bite problems and neurological disorders.

Read the article on>


Gmail is Switching its Default Font to One That Works Better on Mobile

You’re probably sick of the Arial font, even if you don’t know it. As the default Gmail font—known as “sans-serif” in the Gmail interface—it's the medium through which you’ve received years of spam, bills, entreaties from needy family members, and demands from bosses and colleagues.

Read the article on>

Dental Economics

Understanding Patients' Money Motivations

How a person chooses to spend, invest, and save money is a very personal decision. So too is the decision about how to use credit. Many factors influence these decisions, including income, needs, and values. Understanding these factors can provide insight into patients’ behaviors toward money and make the financial conversation just a little bit easier for the dental team.

Read the article on>