Friday Five Roundup: From Dental Marketing Budgets to Content Creation & Google's SERP

Dentistry IQ

Divide Your Dental Marketing Dollars into Buckets and Score More Patients

Most dental offices want more new patients, but they don’t know how to get them. For many offices, the big questions are, "What marketing works?", "How much should we spend on marketing?", and "How do we know which marketing to trust?"

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ClickZ Marketing Technology Transformation

How Should Your Business Approach Content Creation?

Content creation can be one of the most important strategies to grow your business. Here’s how other companies approach their content creation process and what you can learn from them.

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Dental Economics

Become the Go-To Dentist

Facing a lot of competition in the dentistry market? Find out how to become the ‘go-to’ dentist.

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A Quick Primer on Google's Search Engine Results Page (SERP)

In an effort to make the user search experience easier and more direct, Google created SERP features, on-page content that gives users answers to their queries without requiring them to click into an organic result. Although on-page SERP features are optimal for the user, they can make it harder for marketers to get noticed in organic search results, even when they're ranking #1.

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The Dental Geek

The State of Salivary Diagnostics

One such advancement in dental treatment that’s seen a lot of discussion as of late is salivary diagnostics and its role as a rapid point-of-care tool for the prevention and treatment of diseases.

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