Digital Marketing Terms Decoded - Year in Review Glossary

2018 has come to an end and we would like to take this chance to thank all the supporters of our Digital Marketing Terms Decoded series. Let’s have a recap of all of the terms we talked about!

February/March Edition

Being the first edition of our Digital Marketing Terms Decoded series, we started off with some introductory terms to jumpstart our series.
  • Keyword
  • SEO
  • UGC
  • PPC
  • Landing Page

April/May Edition

In the digital world, it is important to create contents that connect with online users. In this edition, we talked about how businesses can measure their marketing campaigns and ways to engage with online viewers.
  • Click-Through Rate
  • Organic Traffic
  • Subscriber
  • Call to Action (CTA)
  • Impressions

June/July Edition

In this edition, we introduced basic Google Analytics terms and metrics that are important for your digital marketing knowledge.
  • Paid Traffic
  • Keyword Stuffing
  • Referrer
  • Unique Visitors
  • Bounce Rate

August/September Edition

In this edition, we introduced Google Ads and talked about how webpage layouts, webpage links, and different keyword structures can increase SEO and conversion rate.
  • Google Ads
  • Backlink
  • Responsiveness
  • Long-Tail Keywords
  • Conversion Rate

October/November Edition

For this edition, we introduced some interesting terms that can benefit SEO and PPC ads. We also talked about what marketing beacons are and how they play a role in the marketing world. Lastly, we ended off with some “behind the scenes” understanding of how a website is built.
  • Link Juice
  • Quality Score
  • Marketing Beacons
  • HTML
  • CSS

And that’s a wrap of all of the Digital Marketing Terms Decoded editions of 2018. It is our absolute pleasure to support digital marketers to build a successful online marketing strategy. Do you have any marketing concepts or terminology you want to know more about? Make sure to follow our blog and stay tuned for our new editions next year!