Friday Five Roundup: From Medical Marketing to Digital Imaging Market Trends


Marketing Profs.

Medical Marketing in a Digital World: Content, Social Media, and Mobile

When people observe concerning symptoms, it is likely for them to search the internet for explanations or services that mitigate the issues. Karolyn Raphael explains social media and content marketing techniques that can help your practice gain a commendable reputation online.
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How LinkedIn Uses LinkedIn for Marketing

While Facebook, Instagram, and Snapchat are the go-to social media, LinkedIn is becoming a top-quality content marketing powerhouse. LinkedIn is different from other social media in that it offers quality publishing and access to professional influencers and decision-makers.
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Physician-rating Sites Get Low Marks

Few websites allow users to search by clinical condition, gender of physician, hospital affiliation, languages spoken, or insurance accepted, researchers find.
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Business Wire

Top 5 Vendors in the Dental Imaging Market from 2017 to 2021: Technavio

The global dental imaging market is expected to grow at a CAGR of 8.28%. The high demand for diagnosing dental disorders such as periodontal diseases, dental caries, and jaw tumors, and oral cancer increases the demand for dental imaging techniques.
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How to Increase the Revenue Value of Your Homepage by 851%

Once a visitor lands on your homepage, you need to impress them in a hurry. Failure to do this typically results in a lost conversion with the vast majority of visitors never returning. How can you ensure you make a good first impression? And, more importantly, how do you boost conversions and increase the revenue value of your homepage?
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