Friday Five Roundup: From the State of Social Media in 2016 to the Dominance of Digital Ad Money


Globe and Mail

Follow the ad money: Digital shift gathers steam

The dominance of digital media over marketers’ advertising budgets is continuing its relentless march, mostly at the expense of print.
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Kickstarter darling Pebble shut down after being bought for $40m

Honouring your commitments in times of change. As unfortunate as it is to hear that one of the unique players in the smartwatch business is closing shop, it's comforting to learn that pebble will be refunding all pledges for products not yet delivered. The money has been surely spend on r&d but the gesture to fund will be appreciated by thousands.
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More content, less traffic: part I

It's important to have high-quality content on your website, but columnist Conrad Saam believes that SEOs might be overdoing it.
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The Future of Social Media (And How to Prepare For It): The State of Social Media 2016 Report

Say goodbye to 2016 with this useful report on developing trends in social media and how you can prepare for them.
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What Customers Really Want from Your Facebook Page

Your Facebook is essential to your business but making effective use of it, for both you and your customer base, can be challenging. Learn how to overcome that barrier with these tips.
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