Friday Five Roundup: From holiday marketing tips to marketing on dating platforms and Instagram's live stories


Business 2 Community

10 Inspiring Holiday Marketing Tips

The holidays are here! If you're serious about your marketing, this time of year presents the perfect opportunity to adjust your strategy. Here are some things to consider...
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Quick Sprout

6 Neuromarketing Hacks for Maximum Content Impact

Have you heard of Neuromarketing? It's a combination of neuroscience (a branch of psychology that deals with nervous system/brain) and marketing. See how you can use it to produce engaging content for your audience.
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Instagram Launches Live Video & Ephemeral Messages: Here's What You Need to Know

Instagram has announced the addition of live videos on its stories, which disappear once the publisher finishes the broadcast. See how you can equip yourself and start planning your strategies now.
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Dating Apps: Are Marketers Missing an Opportunity?

Brands who regularly use customer profiles to target customers are missing a pretty big trick. A dating platform with a full set of pre-made profiles to target, broken down into likes, dislikes and preferences from favourite food to weekend activities, gives a level of unrivaled insight, enabling highly targeted marketing. Whether you’re a brand targeted towards the over 50s market, single parents, students (you get the idea), the marketing potential in the space is too big to simply ignore.
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Marketing Week

Don't approach content marketing like 'advertising’s new clothes' says Coca-Cola

Content marketing is essential in our marketing environment, but measuring its success is difficult. Find out how Coca Cola does it.
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