Friday Five Roundup: From Google updates affecting dental searches to personalized marketing

Dentistry Today

Google’s BERT Update Will Affect Your Dental Practice’s Search Results

Search engine optimization (SEO) has long been a staple of digital dental marketing. Its importance has not waned, but best practices have changed. Although most Google algorithm updates are quite minor, a few change the rules of SEO. The past couple of years have seen a few such updates, the most important of which—BERT—went largely unnoticed.

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Marketing Land

Here’s How We Prepare For a New Decade of Marketing Innovation

We should not be afraid to take a bolder approach with personalization if we're proactive in creating high standards with our customer's data privacy.

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Dental Economics

The Dental Specialist: How do we establish brand awareness among our patients?

A majority of the general public doesn’t know what some dental specialists, such as periodontists, do. Here's a strategy to reach these potential patients and create a brand for your practice.

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Dwell Time is the SEO Metric You Need to Track

Dwell time is the amount of time a user takes analyzing a web page before clicking back to search results. If a web page has a low dwell time, it likely means the page didn't match the user's search intent.

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Dentistry IQ

Dental Office Managers: The CEOs of the dental world

As the chief executive officers of their dental practices, dental office managers play a crucial role in the practice. Michael Cruz says that just like big company execs, office managers should guide and understand the team and practice.

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