Friday Five Roundup: From metrics to UX design for dentists

Dental Economics

Help Patients Take Full Advantage of Their Benefits

It’s becoming more challenging for dental insurance coordinators, office managers, and financial coordinators to keep up with the changing insurance benefit landscape.

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Marketing Land

4 Ways to Future-Proof Your UX

For users with visual, hearing, motor and cognitive issues, A/B split testing and user feedback can help you develop best practices.

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Science Daily

Dentistry: Root canal work not so bad after all

Root canal work is not as bad as people think when compared to other dental procedures. Self-reporting of their dental health suggests that patients find the procedure no worse than other dental work which overturns the popular belief that root canal work is the most unpleasant dental treatment.

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SEO vs. PPC: When to Optimize and When to Pay for Traffic

Here, we've explored what each of these two acquisition strategies do and provided some descriptive statistics to help you decide whether you're business is best suited for SEO or PPC -- or both.

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Dentistry IQ

5 Metrics Every Dental Practice Should be Tracking

When dental offices know their metrics, their bottom line grows. But how do they do that? Here are the top 5 metrics dentists should watch in order to keep their practice on track.

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