Friday Five Roundup: From Dental Programs to Writing Styles

The Star

Dental Program Helps Holocaust Survivors Get Treatment

Most living Holocaust survivors were children during the war. They often lacked adequate nutrition and oral hygiene. Today, these lasting effects are compounded by the typical oral health challenges facing seniors. This dental program works by connecting North American dentists to financially challenged survivors, providing pro bono oral care, from emergency care to restorative, endodontic, periodontal, and prosthetic treatment.

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Engaging Generation Z: Marketing to a New Brand of Consumer

Generation Z is widely recognized as the next consumer powerhouse. Now all 22 or younger, Gen-Zers are expected to account for about 40 percent of all consumers by 2020. Engaging this dynamic and young cohort may require some adaptation and tweaking to your current marketing strategy.

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Science Daily

Blood Lead Levels Lower, but Tooth Decay Higher in Children Who Do Not Drink Tap Water

American children and adolescents who do not drink tap water, which is typically fluoridated, are much more likely to have tooth decay, according to a new study. However, the study also confirms that those who drink tap water are more likely to have elevated levels of lead in their blood.

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Marketing Land

Why Writing Style Matters for Social and Content Marketing

When it comes to effective marketing, writing style matters. Many marketers tend to overlook style, but in doing so, overlook the fact that cultivating a sense of style for their strategy can significantly change how consumers view and interact with them.

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Dentistry Today

Immune Deficiencies Explain Rampant Caries in Some Children

As tooth decay continues to affect more children than any other disease, researchers have found a connection between genetic immune deficiencies and an increased risk of dental caries affecting about one in every five children. The researchers believe their findings could lead to better methods for identifying high-risk patients and treating their caries.

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