Friday Five Roundup: From Dental Anxiety to Social Media Cheat Sheet

Dentistry IQ

How to Attract Patients With Dental Fear and Anxiety to Your Practice

Any practitioner is well aware of the barriers dental anxiety can impose between a worried patient and their practice. For a refresher on how to best attract patients with dental anxiety, check out Colin Receveur's article.

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Marketing Land

Amazon’s New Spark Social Feed Wants To Be ‘Instagram for Products’

Amazon's been up to a lot lately – and their latest venture is a new social feed called Spark. Described as the "Instagram for products", Spark is part marketing, part social, and it's still unclear just how that make up will play out.

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Journal of Canadian Dental Association

Can Dentists Help Patients Quit Smoking? The Role of Cessation Medications

Clinical trials show the efficacy of dentists’ counseling in smoking cessation. However, little is known about the effectiveness of such advice in the general population of smokers. The goal of this study was to determine whether advice from dentists on cessation medications had any effect on adult smokers in Ontario. While the findings don’t suggest a direct association between smokers quitting and receiving advice from their dentists, the authors conclude that dentists’ advice in correlation with cessation medications increases the likelihood of quitting attempts.

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Marketing Profs.

The Indispensable Social Media Cheat Sheet [Infographic]

When setting up social media posts, it's easy to get into a routine in what you post, when you post, and how you set up your posts. This infographic may pull you out of that rut. In addition to sizing specs, it also includes keyboard shortcuts and tips for posting on Facebook, Twitter, YouTube, Pinterest, Instagram, and LinkedIn.

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 Science Daily

Estrogen Therapy May Prevent Gum Disease in Women Over 50

Treatment for osteoporosis may also help prevent gum disease, according to new University at Buffalo research that examined the prevalence of periodontitis in postmenopausal women.

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