Friday Five Roundup: From Patient Experiences for Dentists to Skills for Tech Marketers

Medical News Today

Mouth Ulcers: Causes and Symptoms

Mouth ulcers, also known as canker sores, are painful areas in the mouth and gums. More uncomfortable than harmful, mouth ulcers can be extremely uncomfortable and make it difficult for some people to eat, drink, and brush their teeth. This article discusses the different types of ulcers, causes, and treatments.

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Smart Insights

What is a Good Unsubscribe Rate?

Having an unsubscribe/update preferences link is a legal requirement for all marketing emails. It's important to give your customers a simple and easy way to change their preferences/choices. If you have a high unsubscribe rate, it's an indication that there is some customer dissatisfaction. Read the article to learn more about what to do if your practice has high unsubscribe rates.

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Dentistry IQ

Improving the Dental Patient Experience One Text Message At a Time

Surveys have shown that patients, including dental patients, prefer to communicate with their health-care providers via text. This is more convenient for today's smartphone-carrying patients, and leads to reduced no-shows.

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Marketing Profs.

The Most Important Skills for B2B Tech Marketers

Are you a B2B digital marketer? New research has indicated the most important skills for members of your field, and “soft” skills – like communication - have come out on top.

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 Science Daily

Blocking Yeast-Bacteria Interaction May Prevent Severe Biofilms That Cause Childhood Tooth Decay

Though most tooth decay can be blamed on bacteria, such as Streptococcus mutans, the fungus Candida albicans may be a joint culprit in an alarmingly common form of severe tooth decay affecting toddlers known as early childhood caries. Researchers from the University of Pennsylvania School of Dental Medicine pinpointed the surface molecules on the fungus that interact with the bacterially-derived protein. They found that blocking that interaction impaired the ability of yeast to form a biofilm with S. mutans on the tooth surface, pointing to a novel therapeutic strategy.

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