Friday Five Roundup: From Ground Marketing to Google Updates, & Prehistoric Dentistry

Dentistry IQ

Why Ground Marketing is Ultra-Effective for Your Dental Practice

Chances are your practice has a digital marketing presence – but according to Michael Arias of DentistryIQ, ground marketing (also known as face-to-face marketing) is worth investing in too.

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The Verge

Google Plans to Clean Up the Web With Chrome Ad Blocker Next Year

Google’s recently-announced ad blocker is creating heaps of discussion – as it rightly should, considering the blocker will control what ads are deemed appropriate for users of Google Chrome (who make up more than half of all internet users). Jacob Kastrenakes from The Verge breaks down all the potential benefits and problems with this article.

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Google Will Stop Reading Your Emails for Gmail Ads

Good news: G-mail will no longer scan your emails for ad purposes. However, you will still see ads in your inbox, it’s just that the data won’t come from your email content. This decision was primarily to put entrepreneurs’ minds at ease; unlike the free service many G-mail users get, there are businesses that pay for Google’s email service and they were worried about the privacy of their emails.

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Marketing Profs.

This Is What Works in Facebook Headlines: The 20 Most Effective Phrases

Looking at 100 million articles published on Facebook between March and May of this year, a social media analytics company sought to find out which headlines attracted readers the most. Among the top were headlines containing phrases such as "X stunning photos", "give you goosebumps" and "make you cry". More on the top three, and worst performing headlines in the article.

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 Science Daily

Analysis of Neanderthal Teeth Grooves Uncovers Evidence of Prehistoric Dentistry

Researches from the University of Kansas found evidence of dentistry practice as old as 130,000 years! Analyzing mandibular teeth from Neanderthal remains in Croatia, researchers found scratches and marks resulting from the use of a toothpick-like object. The objective is something many modern humans can relate to: relieving dental pain.

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