Friday Five Roundup: From Customer Experience, to Digital Marketing Stats & Super Bowl

1

HubSpot

The Year of Customer Experience: How Ecommerce Brands Can Prepare

According to Gartner data, 42% of CEOs say that better CX was “the key change that has driven more wins.” Here are a few ways your company can improve your online experience for customers.
Read the article on hubspot.com >

2

Marketing Profs.

The Content Marketer's Approach to Successful Social Selling and Sales Enablement

Push marketing. Pull marketing. Content marketing. Social selling. Sales enablement. All are in the playbook that Marketing and Sales use to grow the business via digital channels. Here's what content marketers need to know about their role.
Read the article on marketingprofs.com >

3

Econsultancy

10 of the best digital marketing stats we’ve seen this week

Interesting stats from the week, including 92% of online consumers claiming they don’t intend to make purchases during the first web visit.
Read the article on econsultancy.com >

4

Marketing Week

The year ahead in marketing and digital: Part 2 – marketing trends

Start off 2017 with a head start with these trends in digital marketing, from data ops to the democratization of AI.
Read the article on marketingweek.com >

5

Huffington Post

The Importance of the Super Bowl’s Digital Marketing Sidecar

It’s not enough to spend big money on commercials at the Super Bowl; to maximize the digital footprint of Super Bowl advertising campaigns you need to take advantage of the huge amount of online activity generated by the biggest American sporting event of the year, brands need to understand how to leverage multiple digital marketing channels to ensure visibility throughout a short window of audience interest, via social media, organic search, paid search, and display advertising.
Read the article on huffingtonpost.com >