Friday Five Roundup: Google Promises to Digify Africa to Hiring Millennial Consultants



What it looks like when Google pledges to train one million Africans

Google's plan to "digify" Africa will allow 1 million Africans access to digital courses on web design, SEO, Social media, digital marketing and more.
Read the article on >


Google & Canadian Media Outlets Launch AMP Websites

News pages optimized with AMP (Accelerated Mobile Pages) now receive higher mobile search priority in Canada.
Read the article on >

New York Times

Corporate America Chases the Mythical Millennial

Corporations are hiring 'millennial consultants' to manage and market to young people but does there really exist an identifiable, homogeneous and easily marketable group? Research at Google suggests otherwise.
Read the article on >


25 Facebook Marketing Tips and Tricks

Given that the most popular social network around is Facebook, anyone in marketing and business needs to know how to use a good Facebook presence to attract and engage visitors and convert them into leads. This guide goes through it all with useful tips and tricks on how to use your Facebook Business Page, best practices for news feed visibility, and advertising on Facebook.
Read the article on >



Twitter Marketing: The Essential Guide

With over 310 million monthly users, learning to effectively use Twitter, with S.M.A.R.T. goals, is essential for the success of your marketing campaign. This article gives an overview of tools on how to listen and engage with your Twitter followers and the community at large; measure results, using Twitter Analytics, and provides helpful tips such as the best time to post for maximum retweets and how to leverage strategies like Twitter Chats and hashtags.
Read the article on >