Friday Five Roundup: From selling & purchasing a dental practice to emotional marketing

Oral Health Group

Due Diligence When Purchasing a Dental Practice: A Risk and Compliance Perspective

Purchasing a dental practice can have a lasting impact on a dentist’s career and is one of— if not the—largest investments of a lifetime. Acquiring the right practice can provide a dentist with meaning and satisfaction for years to come; however, buying the wrong one can leave a dentist worse off than owning no practice at all. Such an important decision requires careful deliberation, attention to detail and due diligence.

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Marketing Land

Rethinking Emotion in Marketing to Deepen Engagement

Changing your approach to emotional marketing can help you create a stronger connection with your audience.

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Science Daily

Could This Plaque Identifying Toothpaste Prevent a Heart Attack or Stroke?

For decades, researchers have suggested a link between oral health and inflammatory diseases affecting the entire body -- in particular, heart attacks and strokes. Results of a randomized pilot trial of Plaque HD®, the first toothpaste that identifies plaque so that it can be removed with directed brushing, showed that it produced a statistically significant reduction in C-reactive protein, a sensitive marker for future risks of heart attacks and strokes, among those with elevations at baseline.

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Why Marketers Need Responsive Emails in 2020

Responsive emails are emails that use fluid images and tables to remain flexible across different screen sizes. Ultimately, they deliver content designed for the user’s optimal experience.

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Dentistry IQ

Know Your Limits: 2020 update on retirement plan options for dentists

Retirement planning expert Will Parrish shares advice for contribution limits and strategies for various retirement plans. These have been updated for 2020, so it’s important to consult with an expert to determine which plan works the best for you.

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