Snapchat Marketing Tips

By: Dahlia Farhat

Snapchat’s growth in popularity is what makes it a great channel for marketers. In the past, Snapchat has had its ups and downs. Snapchat seemed to be going downhill in 2018. However, we are now in the middle of a comeback!

Snapchat seems to be snapping out of it.

In the second quarter of 2019, there was an increase in 13 million daily active users and the app now has about 203 million daily active users. This proves that Snapchat has (and can sustain) a worthwhile audience. Also, did you know that 70% of millennials use Snapchat? So, it is also a great way to reach that demographic. What’s even more amazing about this platform is that users under the age of 25 are highly active users, logging on up to 18 times a day. In addition, Snapchat videos are viewed more than 14 billion times a day.

If you're thinking what we’re thinking, then yes, this could also apply to you. Your business could be promoted among those videos too! Recently, Snapchat has expanded advertising options for brands, and now brands can enable their Snapchat users to make purchases directly through the app.

Snapchat has so much to offer. Want a piece of the pie? Here are some Snapchat marketing tips that will help you do just that.

Reviewing Google’s January 2020 Core Update

By: Dahlia Farhat

A core update is a change to the main search algorithm. Core updates modify the importance, order, weights, or values of ranking factors. On January 13th, 2020, Google launched its latest score update. This core update impacted all search results on a worldwide scale.

Dealing with the effects

Noticeable effects, drops, or gains in search rankings were expected to occur. It’s important to note that if your website has fallen in rankings immediately after an update, it doesn’t mean that you have violated Google’s webmaster guidelines or been subjected to a manual or algorithmic action. There is nothing wrong with your web pages falling in rankings after a core update. It just means that changes were made in order to focus on improving content evaluation. The goal of a core update is often to address websites that may previously have been unfairly looked upon or were not given the credit that they deserve will now perform better and vice versa.