Snapchat Marketing Tips

By: Dahlia Farhat

Snapchat’s growth in popularity is what makes it a great channel for marketers. In the past, Snapchat has had its ups and downs. Snapchat seemed to be going downhill in 2018. However, we are now in the middle of a comeback!

Snapchat seems to be snapping out of it.

In the second quarter of 2019, there was an increase in 13 million daily active users and the app now has about 203 million daily active users. This proves that Snapchat has (and can sustain) a worthwhile audience. Also, did you know that 70% of millennials use Snapchat? So, it is also a great way to reach that demographic. What’s even more amazing about this platform is that users under the age of 25 are highly active users, logging on up to 18 times a day. In addition, Snapchat videos are viewed more than 14 billion times a day.

If you're thinking what we’re thinking, then yes, this could also apply to you. Your business could be promoted among those videos too! Recently, Snapchat has expanded advertising options for brands, and now brands can enable their Snapchat users to make purchases directly through the app.

Snapchat has so much to offer. Want a piece of the pie? Here are some Snapchat marketing tips that will help you do just that.

Friday Five Roundup: Company Good Will and PR during COVID-19

The Coronavirus pandemic has caused streets to go empty, creating an uneasy visual of unbalance in the world. People are panicking, overbuying, experiencing anxiety, and being hostile for toilet paper. The increasing spread of coronavirus has required most of us to isolate, physically distance ourselves, or self-quarantine in our homes.

At the same time, we’re also seeing creativity, generosity, and organizations putting their tools to use or commoditizing their services.

Here is this week’s Friday Five Roundup of companies with a change in offerings to the public during this crisis.

1. Free Content to Help Support Both Mental and Emotional Wellness

Calm is considered the “World’s Happiest” app. More specifically it is a mediation, sleep, and relaxation app. Likewise, during COVID-19 it will be going by the motto “Let’s meet this moment together.” Many of us are feeling anxious, due to the uncertainty of COVID-19. Therefore, Calm has shared some of their tools, in order to take care of our mental health and help us stay grounded. All resources are free of charge and fully compensated by Calm. In addition, all resources were hand-picked with the intention of supporting our mental and emotional wellness, during this time. The type of content they will be offering includes soothing meditations, calm music, mindfulness resources, sleep stories, and calming content for kids, so that they can participate in meditations as well! Content will also be regularly updated for us to enjoy! So, always be sure to check the app for more content to satisfy all your emotional and spiritual needs.

Click here to check out the resources Calm is offering.

Friday Five Roundup: Dealing with Covid-19 & marketing practices

1
Oral Health Group

Your Website Content is Crucial

When it comes to searching for a new dentist, our data revealed that a referral from a family member or friend is typically the first step. But step two is a simple Google (or internet) search, which means that your website must be engaging upon first click. Simply put, website content is more important than you think.

Read the article on oralhealthgroup.com>

2
Marketing Land

Building Top-Funnel Content to Influence Bottom-Funnel Pages (With Real Example)

Each page on your site should have a purpose, and if you are strategic, your pages can support one another and your overarching business goals.

Read the article on marketingland.com>

Friday Five Roundup: From selling & purchasing a dental practice to emotional marketing

1
Oral Health Group

Due Diligence When Purchasing a Dental Practice: A Risk and Compliance Perspective

Purchasing a dental practice can have a lasting impact on a dentist’s career and is one of— if not the—largest investments of a lifetime. Acquiring the right practice can provide a dentist with meaning and satisfaction for years to come; however, buying the wrong one can leave a dentist worse off than owning no practice at all. Such an important decision requires careful deliberation, attention to detail and due diligence.

Read the article on oralhealthgroup.com>

2
Marketing Land

Rethinking Emotion in Marketing to Deepen Engagement

Changing your approach to emotional marketing can help you create a stronger connection with your audience.

Read the article on marketingland.com>

Reviewing Google’s January 2020 Core Update

By: Dahlia Farhat

A core update is a change to the main search algorithm. Core updates modify the importance, order, weights, or values of ranking factors. On January 13th, 2020, Google launched its latest score update. This core update impacted all search results on a worldwide scale.

Dealing with the effects

Noticeable effects, drops, or gains in search rankings were expected to occur. It’s important to note that if your website has fallen in rankings immediately after an update, it doesn’t mean that you have violated Google’s webmaster guidelines or been subjected to a manual or algorithmic action. There is nothing wrong with your web pages falling in rankings after a core update. It just means that changes were made in order to focus on improving content evaluation. The goal of a core update is often to address websites that may previously have been unfairly looked upon or were not given the credit that they deserve will now perform better and vice versa.