Friday Five Roundup: From 2020 dental marketing trends to millenials vs Gen Z

Oral Health Group

5 Dental Marketing Trends to Watch in 2020

Customized advertising, financial flexibility, and more.

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Marketing Land

How the ‘Peloton Woman’ in Aviation Gin’s Ad Will be a Case Study on Marketing Genius for Years to Come

The ad from Aviation Gin used viral momentum to give us the sequel we didn't know we needed.

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Science Daily

Link Between Obesity and Gum Disease

Obesity and gum (periodontal) disease are among the most common non-communicable diseases in the United States -- and studies show these chronic conditions may be related. This new study explores the effect of obesity on non-surgical periodontal care and evaluates potential pathways that may illustrate the connection between the two conditions.

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Millennials vs. Gen Z: Why Marketers Need to Know the Difference

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.

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Dentistry IQ

Use Patient Complaints to Grow Your Dental Practice

Don't take patient complaints personally, advises Sally McKenzie. Think of these patients as taking the time to help you improve your practice. Chances are good they aren't the only ones who have had the problem. So take the opportunity to improve.

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