Friday Five Roundup: From paid vs. social search to changing patient demands

Medical News Today

Study Ties Unhealthy Gums to Liver Cancer Risk

A large study of people living in the United Kingdom found that those who reported having poor oral health, such as sore or bleeding gums or loose teeth, had a 75% higher risk of developing liver cancer.

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Marketing Land

Are You on the Wrong Platform? Paid Search Vs. Paid Social

The right answer for your business depends on what you’re trying to market, who you’re trying to market to and what your marketing goals are.

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Dental Economics

Major Change is Here: Why shifting patient demands are endangering your practice

Dentistry is in the midst of being disrupted by DSOs, DIY orthodontics, and more. Here’s how your dental practice can meet shifting patient demands.

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The Facebook 20% Rule: How to Check Your Ads With a Text Overlay Tool

Facebook knows that the best performing ads include images with little to no text, which is why they created the 20% rule. This rule states that in order to run an image-based ad on Facebook, your image(s) must contain less than 20% text.

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Dentistry IQ

Handling Dental Patients Who are Under the Influence

This dental team member dismissed a patient who was under the influence, but the dentist isn't supporting her decision.

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