Friday Five Roundup: Importance of content and digital marketing for dentists

Dental Economics

Help Patients Talk About What They Don’t Want to Talk About

Overcoming the dreaded response of “I’ll think about it”, in case presentation is a skill that most dentists and teams wish they possessed. The good news is that they can—with the right communication skills. The first step is gaining an understanding of what is getting in the way of a person saying yes to treatment.

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The Most Important Skills For Content Marketing

If you really want to be a great content marketer, there’s only one place for you to get your education: The real world.
But do note that the bar has been raised.

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Free Dental Care for Low-Income Seniors to Be Announced in Budget

Ontario will be announcing free dental care for low-income seniors in Thursday’s budget, The Canadian Press has learned.

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Marketing Land

In the Battle for Mobile Engagement, Branded Apps Hold Untapped Value

To effectively market in a mobile world, brands need to think of their apps as mobile video mailboxes.

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Dentistry IQ

Why Digital Marketing Should Be Every Dentist's Priority

If your dental marketing strategy isn’t primarily digital, it’s time for an overhaul. Defined as all marketing initiatives centered on an electronic device or the internet, digital marketing allows dentists to connect with patients on search engines, social media, email, and their dental practice websites.

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