Friday Five Roundup: A Diagnosis of 2019 and Predictions for 2020

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Oral Health Group

New Decade, New Marketing Plan: How Dental SEO Will Be Different In 2020

We are entering not only a new decade on the calendar, but also a new era in dental SEO. How can you and your marketing team adapt?

Read the article on oralhealthgroup.com>

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Marketing Land

6 of the Best Social Listening Tools for 2020

As more brands turn to social media for customer insights, social listening tools are gaining momentum. Here are our top 6 picks for 2020.

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Friday Five Roundup: From 2020 dental marketing trends to millenials vs Gen Z

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Oral Health Group

5 Dental Marketing Trends to Watch in 2020

Customized advertising, financial flexibility, and more.

Read the article on oralhealthgroup.com>

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Marketing Land

How the ‘Peloton Woman’ in Aviation Gin’s Ad Will be a Case Study on Marketing Genius for Years to Come

The ad from Aviation Gin used viral momentum to give us the sequel we didn't know we needed.

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Friday Five Roundup: From website migration to data breaches

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Oral Health Group

Text Message Interventions Could Improve Oral Health of At-Risk Children

Text message interventions have the potential to improve the oral health of at-risk children by positively influencing caregivers’ attitudes and behaviors toward their children’s oral health, according to the results of a randomized pilot feasibility trial published in November 2019 in the Journal of Medical Internet Research- mHealth and uHealth.

Read the article on oralhealthgroup.com>

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Marketing Land

5 Audiences You Should Exclude From Your PPC Campaigns

Negative audiences help reduce wasted spend and prevent shoppers from being retargeted with products too many times.

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Friday Five Roundup: Dealing with patients' loneliness this holiday season & more

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Oral Health Group

Holiday Blues: Navigating Patients’ Loneliness

It’s been said that there is no health without mental health—the truth of this statement is difficult to refute. Mental illness presents a serious barrier to receiving good health care and dental care is no exception. The enormity of this public health concern becomes clear when you consider that, at any moment in Canada, mental health issues impact 1 in 5 people; that’s 20% of dental professionals and 20% of patients in need of oral health care. Oral health and mental health issues cannot always remain separated.

Read the article on oralhealthgroup.com>

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Marketing Land

Back to Basics: Understanding your paid search metrics

Learn how to interpret what’s happening in your paid search account with your traffic, conversions and sales data.

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Friday Five Roundup: Location, PPC, Impressions, Reach, & Remarketing

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Oral Health Group

First Comes The Dentist, Then The Location

If there was ever a feature in our Data Driven Dentistry series that tried to hit home the concept of connecting and making relationships with your patients, it’s this one. If you’re in a space now that starts to become less convenient for your patients, then you have to rely on patient loyalty. While most patients consider location vital in staying at a practice, only 11% would truly look to leave if it became out of their way.

Read the article on oralhealthgroup.com>

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Marketing Land

Paid Search Trends to Watch for the 2019 Holiday Shopping Season

Google Shopping will likely be the star of retail, and Maps will play a larger role for retailers with physical stores, but Amazon is poised to play the Grinch.

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Friday Five Roundup: From online reputation for dentists to best email time

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Oral Health Group

Jagmeet Singh Says NDP Open To Voting Against Throne Speech If It Doesn’t Address Issues Like Dental Care

NDP Leader Jagmeet Singh says his party could vote against the upcoming throne speech if it doesn’t offer commitments to parts of the party’s platform, including a universal pharmacare plan.

Read the article on oralhealthgroup.com>

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Marketing Land

LinkedIn Adds Data Validation to Sales Navigator

In addition to new integrations and features, Data Validation will sync data between users' CRM and LinkedIn, keeping contacts up-to-date.

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Promoting Your Brand Through Instagram

By: Adriana Capano

The Old versus the New

It has become vital for businesses to have an online presence and successfully promote their company within the digital world. The way users consume brands and products continues to drastically change.

In order to effectively promote their brands, businesses have adopted and adapted to the social media marketing approach. Social media marketing is considered a hybrid form of marketing because it not only allows companies to communicate with their potential customers, but also enables consumers to communicate with one another. This creates a sense of trust with current and potential buyers - something they lacked prior.

Friday Five Roundup: From NHL dentists to reverse positioning

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Oral Health Group

The Ugly, Gory, Bloody Secret Life Of NHL Dentists

When the puck finally came to rest, it was almost entirely inside Craig MacDonald’s mouth. It was Dec. 21, 2007, and with 1:51 left to play, the Tampa Bay Lightning winger, working in his own zone, stepped in front of an errant, elevated slap shot that instantly cleaved a grisly, bloody and impossibly wide swath of carnage through MacDonald’s lips, gums and tongue before reducing nine of his teeth to dust.

Read the article on oralhealthgroup.com>

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Marketing Land

Email marketing: Infrastructure intelligence

To ensure emails are delivered as intended, marketers may need to wade into the technical nitty-gritty.

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Friday Five Roundup: Facebook ads updates & how to use it for dental marketing

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Oral Health Group

How To Market Your Oral And Maxillary Dental Practice

It is important to have a good marketing plan in place for any business. And for oral and maxillary dental surgeons it’s essential to attract patients directly to your practice. Marketing your dental practice is not just about attracting new patients, it’s about attracting the right kind of patients to the practice—and educating the public about good oral hygiene.

Read the article on oralhealthgroup.com>

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Marketing Land

Responsive Ads Come to Facebook With Multiple Text Optimization

Facebook has rolled out a new responsive ad feature similar to what Google Ads launched last year. The feature, dubbed Multiple Text Optimization, allows advertisers to create several versions of headlines, ad copy and descriptions for a single-media ads. Facebook’s ad system then dynamically serves up the combination it determines will deliver the best results.

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Friday Five Roundup: From dental web standards to surveillance marketing

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Dental Economics

Does Your Practice Meet and Exceed 2019 Web Standards?

In today’s digital world, dental practice websites must be secure, use responsive design, and leverage online reviews. Here's why.

Read the article on dentaleconomics.com>

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Marketing Land

Lean Not Mean: A user-first framework for surveillance marketing

Marketers clearly need to reconcile the demands of commerce with the privacy pressures in the market and, at the recent MarTech East Conference, Duane Schulz, Principal of Schulz Advisors LLC, presented the concept of lean surveillance marketing as a possible solution.

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Friday Five Roundup: From dental research to restoring trust in digital advertising

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Oral Health Group

Researchers Identify Metabolic Cycles In Baby Teeth Linked To ADHD And Autism In Children

Mount Sinai researchers have identified elemental signatures in baby teeth that are unique to attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, and cases when both neurodevelopment conditions are present, which suggests that the metabolic regulation of nutrients and toxins play a role in these diseases, according to a study published in Translational Psychiatry in September.

Read the article on oralhealthgroup.com>

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Marketing Land

How We Can Restore Trust in Digital Advertising

The CEO of French "drive to store" marketing platform Teemo talks about how transparency can thread the digital needle between irrelevant and creepy.

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Friday Five Roundup: From gaming in dentistry to virtual influencers

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Oral Health Group

Are You Using Online Reviews As a Marketing Strategy?

While the dental industry relies heavily (and successfully) on patients’ word-of-mouth to refer and find dentists, there’s a digital alternative that you should be paying attention to: online reviews.

Read the article on oralhealthgroup.com>

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Marketing Land

When to Use a Hotfix on Your Site During a Sprint (And When Not To)

Hotfixes can create chaos internally if things are done hastily and hurt the overall customer experience.

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Friday Five Roundup: From dental findings to email marketing

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BBC

Scientists Use 6,000 Year Old Dental Plaque To Reveal Earliest Evidence Of Milk Consumption

Scientists have discovered the earliest direct evidence of milk consumption by humans. The team identified milk protein entombed in calcified dental plaque (calculus) on the teeth of prehistoric farmers from Britain.

Read the article on bbc.com>

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CBC

Saskatoon Man Breaking Up With 550 Facebook Friends Via Phone

James Avramenko is breaking up with his Facebook friends, one by one, with personal phone calls. He's dumped 30 pals online so far — including a former boss, a groomsman and an elementary schoolmate — and has 527 more to go.

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Friday Five Roundup: From dental research to ad pollution

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Oral Health Group

Canada’s Homeless People Need Better Access To Dental Care

As the connection between oral health and overall physical health becomes continually more evident, more doctors recognize the need for dental care and coverage. However, there is one part of the Canadian population that lacks access to basic dental hygiene: Canada’s homeless people.

Read the article on oralhealthgroup.com>

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Marketing Land

Cleaning Up Digital Ad Pollution

Advertisers must take note of how their work enriches their audience’s daily life, not simply whether an ad drives conversion.

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