Friday Five Roundup: From Dental Trends to Data and Facebook Design

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Medical News Today

What is a Dead Tooth? Symptoms, Causes, and Treatment

A tooth is referred to as being 'dead' when there is no longer any blood flow to it. Sometimes this is also known as a 'non-vital tooth.' Both tooth decay and an injury can cause a dead tooth. In this article, we look at the common symptoms, as well as how a dead tooth can be treated and prevented.

Read the article on medicalnewstoday.com

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CBC News

'Data is the new oil': Your Personal Information is Now the World's Most Valuable Commodity

There was a time that oil companies ruled the globe, but "black gold" is no longer the world's most valuable resource — it's been surpassed by data. Huge amounts of data are controlled by just 5 global mega-corporations that are bigger than most governments.

Read the article on cbc.ca

Friday Five Roundup: From Benefits of Green Tea and Saliva on Health, to Social Media Trends

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Medical News Today

Could A Green Tea Extract Help To Treat Tooth Sensitivity?

Good news for those who suffer from tooth sensitivity! A team of researchers from the Wuhan University in China have developed a new material to better protect sensitive teeth using the most active polyphenol in green tea: epigallocatechin-3-gallate (ECGC).

Read the article on medicalnewstoday.com

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Marketing Land

Facebook Debuts Watch, Its Home for Original Shows

In an attempt to take on YouTube, Google-owned video-streaming platform, Facebook announced on Wednesday that it will begin rolling out a revamped version of its existing 'home for videos' that caters to the original, episodic shows Facebook has been licensing. Called Watch, Facebook's new video hub will be available on its mobile apps, on its desktop site and through its connected-TV apps, but for now only to a limited group of people in the U.S.

Read the article on marketingland.com

Search Engine Optimization: What You Should Know As A Dental Practitioner

 

By: Will Koziey-Kronas   As a dental practitioner, any investigation into dental marketing has no doubt involved encounters with the term "SEO" - and for good reason. "SEO", short for "search engine optimization", is a crucial component of a practice's marketing presence. To understand why, we have to start from the beginning: how are prospective patients finding dental practices?

Alongside referrals, another predominant source of patient traffic to dental practices are search engines. Prospective patients will generally search for the service they desire along with their location, such as "dental veneers Mississauga". From there - at best - they may browse the first two or three pages of results before finding a suitable practice. At worst, they won't make it past the first page, or even the first few results.

Now consider that your geographical area is likely home to well over ten competing practices. Then consider that search engines only display about ten results per page. The challenge is apparent: if your site isn't appearing within the first page or two, you miss out on a vital source of traffic - and with more than 10 other practices vying for those limited spots, the competition is stiff.

The snapshot of results for a Google Maps search of "Dentist Mississauga" (each red icon marks a practice). With that much location-specific competition, you need SEO to stand out.

 
This is the role of SEO: deliberately tune your practice's site so that it appears in the first few pages for searches such as "dental service + your location". So where does SEO begin, and what does it look like?

Friday Five Roundup: From Millennials and Dentistry to Psychology and Video Marketing

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Medical News Today

Hypersalivation: Causes and treatment

Hypersalivation, also known as sialorrhea or ptyalism, is when a person has too much saliva in their mouth. It can result in saliva from the mouth spilling over the bottom lip, known as drooling. Read about the causes, symptoms and possible treatments for this condition in the full article.

Read the article on medicalnewstoday.com

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Marketing Land

3 ways to use search query data from Google Search Console

A report in Search Console, called Search Analytics, gives you an overview of how your website is performing in Google’s organic (non-paid) search results — namely, it shows some of the search queries people used to click through to your website. This article provides a handy guide for gleaning actionable insights from your Search Analytics report.

Read the article on marketingland.com

Top 3 Digital Marketing Trends in 2017

By: Noha Abou-Hashima

The digital world moves fast. And it can be overwhelming to keep track of all that happens in this fast-paced environment. So to mark our passage into the second half of 2017, we summarize the top digital marketing techniques for the year, and add our own perspective on some of the latest developments.

Content Marketing and Data Collection

For the past few years, digital marketers focused on tailoring their content (advertisements, promotions, emails, social media posts, etc) to their consumer base with the help of data mining. According to data from Smart Insights, content marketing remains the number one digital marketing technique preferred by marketers.



Although personalized marketing is not new, marketers in 2017 have shifted their focus from creating static content to generating interactive content that engages their audience and provides them with a more meaningful experience online. Research by Content Marketing Institute shows that almost half (46%) of marketers used interactive content early in 2017. Used by 52% of marketers, infographics were the most popular type of interactive content in 2017. Infographics were mainly used for content marketing purposes, as a way to make large amounts of information more palpable and interesting. However, in terms of achieving content marketing objectives, contests were rated as being the most effective during the first stage of awareness/discovery.