Friday Five Roundup: From Social Media Influencers for Medicine to Clear Coffee and Coloured Floss



Social Media Influencers Finally Come to … Medicine

Just as Snapchat and Instagram and YouTube have influencers, so too does medicine. Chronic diseases occupy an online world of memes, hashtags (#hospitalglam), and people who provide information and insights to communities that too often feel they have no voice. A growing number of companies are hiring these patient influencers to reach, and understand, these folks. And, of course, sell them stuff.
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If you're paid to post an ad, make it clear!

FTC remind influencers and brands about guidelines on making advertising endorsements via social media
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Science Daily

New research comes to terms with old ideas about canker sores

A burning pain sensation -- and treatments that do not work. This is what daily life is like for many of those who suffer from recurrent aphthous stomatitis. Research now sheds new light on the reasons behind this condition found in the mouth.
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Clear Coffee That Won't Stain Your Teeth Has Arrived

Of all the beverage options we humans have invented over the years, coffee is definitely one of the most versatile. Now, a pair of brothers from Slovakia are trying to add a whole new coffee option to the mix, and it's literally like nothing anyone has seen before. It's clear coffee. It's coffee, but without the signature brown color that wreaks havoc on your teeth and clothes.
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An Era of Elevated Oral Care Is Upon Us

When I opened the mailer to reveal four small boxes in the colors of the tropics, I let out an audible, "Ahhh!" My reaction was immediate and visceral. Was it a beautiful makeup palette? A sublime new fragrance? Nope, it was dental floss.
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