Importance of Web Design: What makes a good website?

Web design is the process of designing, planning, conceptualizing, and arranging content online. It helps customers to understand what services or products you’re offering. In today’s world, the majority of customers visit a company's website before making any purchases. They just want to be sure that the business has an online presence.

Web design is important because it impacts how your audience perceives your brand. In other words, the website is the face of your business. When people look you or your company up on Google, your company’s website is often the first platform to be presented to them. That’s why building a good webpage that provides clear and right information can convince visitors to become customers.

A well-designed website can help you form a great first impression with prospective customers. It can also help you nurture your leads and get more conversions. Most importantly, it offers a (hopefully) positive user experience and facilitates easy access to information for visitors to your website. Functionality across the site depends on creating easy navigation, uniform layouts, great design, and graphics.

Simple and Attractive Design

A website with a minimalistic design is very accessible, easy to scan, straightforward to use, and beautiful. If your site’s design is simple, your visitors can effortlessly scan through your pages instead of reading everything from start to finish. Your logo, portfolio photos, and other images used throughout your website should be clear, visible, and have the appropriate resolution for the content and screen viewed.

Crucial factors that should be considered before designing a website include a cohesive theme, colors, typography, imagery, and of course website functionality. Choosing a color scheme that represents your brand will help you impress a strong brand image. The tone and voice of the website are enhanced by good typography. Images have the power to elicit feelings, foster trust, and even change the behavior of visitors. High-quality images are used to form an impression of professionalism and credibility in the visitor’s mind.

Ease of Use & Mobile Friendliness

The more user-friendly your website is, the more likely it is that people will engage with your content and take the desired action. A User-friendly website design will increase your web traffic and lower your bounce rate. User Experience (UX) plays a key role in helping visitors use, understand, and stay on your website. 

A mobile-friendly website is a necessity because of the way people use technology today. Creating a responsive layout where your web page can adjust to different screen sizes is important to keep your reach the most visitors. Your site should satisfy both “searchers” coming for something specific and “browsers’ just looking. Help users accomplish their tasks quickly with onsite search and keep them engaged by suggesting related content and minimizing dead ends.

Quality & Clear Content

Quality content helps to attract the right audience to your website, engage them and work towards getting the user to take action on your website. 

An ideal website has both great design and clear content. Using compelling language and great content can attract and influence visitors by converting them into customers.

Clear CTA

The call to action is a key component of a webpage since it serves as a guidepost for the user, showing them what to do next. Being clear about what you want your site visitors to do helps direct them and alleviates confusion. Being specific throughout your website means using direct language like (contact, register, subscribe, and download) to make it easy to engage. A Google map is a bonus. Ensure that this information is readily available on your website. 

Easy Navigation & Load Time

Navigation is key to retaining visitors. Keeping navigation simple intuitive and consistent on every single page is the most important to retain your visitors otherwise if it's confusing, visitors will give up and find other options. 

A drop-down navigation bar at the top of your site is a common and very simple way to organize the pages and links on your website. The expected load time is 2-3sec.

A quick tip is to optimize image sizes to help load your site faster.

Optimized for SEO

A search engine-friendly structure makes it easy for Google and other search engines to crawl your site and understand what it’s about. SEO is important since it increases the visibility of your website, resulting in increased traffic and the potential to convert visitors into paying clients.

Good SEO optimizes your visibility online. This means that the more people find your presence online, the more your online traffic increases, and the better your chances to provide your product or service to more people.


It is very important to create a website that is visually appealing, polished, and professional. An effective website design should fulfill its intended functions by conveying its message whilst simultaneously engaging with visitors. Every page of your website should always be fast and functional because any of them can be a potential customer's first and only impression.

Want to talk more about Web Design? Contact an UpOnline representative to chat today!