Even with video marketing being a relatively less-used form of marketing, there is still a lot of competition. It can be hard to think of what types of videos to create and how to create quality videos that will get you the results that you are looking for. With this article, we hope to share the most effective types of video content and provide expert tips on how to produce high-quality videos.
Types of videos you can create
There are many types of marketing videos that you can create for your customers. Get inspiration from the following 4 video content types.
A demonstration (demo) video helps you to showcase your product or service while it is in action. Sometimes referred to as an explainer video, this is an interesting way to introduce your product's value to a prospective customer. This type of video allows you to give customers ideas on why your products stand out more than others. In fact, according to a survey by Wyzouwl, more than 88% of people were convinced to buy a product/service after watching a brand’s video!
Tell your customers what your brand stands for. This video type is aimed at creating a positive association between the brand and prospective customers without necessarily promoting a product or a service. A brand video puts a face to a brand name.
Educational videos are used to educate and inform the audience about a certain product function or problem that they may be experiencing. There is a thin line that divides a demo video from an educational video. Educational videos address how to address a problem with the product after it has been introduced through a demo video. In the education industry, these videos are used to impart lessons and training.
What is one of the best ways to promote your product? Your loyal customers. By using your customers' positive experiences to create video property, you can tap on a great resource to build trust in your brand. Testimonial videos tell a strong and more relatable story that is difficult to forget.
Tips for Content Creation
Grab Attention Quick
There are many other resources where your users can get information, so there are only a few seconds to grab their attention and convince them to stay longer. Ensure that you bring the story to life quickly as the average consumer attention span is just 8.5s. In this short amount of time, you should be able to introduce your product or service as well as relay its value to prospective customers.
There has been a shift in the optimal length of a video. Viewers now prefer shorter clips, and this can be reflected in the popularity of TikTok, Instagram Reels, and Youtube Shorts (all of which focus heavily on videos under 1 minute).
Deliver Real Value
Customers expect your content to provide them with true value. Whether it brings them laughter or handy information, your goal is to keep them interested in your brand for awareness and future purchase.
Consistency in approach shows professionality. Stay consistent with your content, aesthetic style and wording. If your customers expect travelling-vlog content, then it would not be a good idea to post construction videos.
Don’t Ignore the Production Quality
Video marketing brings more attention and engagement, but this is true only if your video has good quality. Pay attention to the quality of production, aesthetic style, and value that your videos will provide. A blurry or shaky video won’t get appreciated even if it provides great value.
Optimize for Silence
Hubspot research shows that 85% of videos on social media platforms are watched with volume down to zero. Consider adding subtitles, and more attractive visuals to create engrossing content which cannot be missed even while being played without sound.
Add a Call to Action
Don't forget to incorporate appropriate CTA (Call-to-action) in your video. A call to action doesn’t have to be complicated. The CTA in the video could be a direct message from the speaker, a link to a landing page, a phone number to contact or even a share button. A clear CTA will ensure it is easy to engage with the video.
The importance of video marketing can not be emphasized enough. It brings challenges at the outset but much more potential when you are familiar with it. By applying the tips above, you will be able to create an effective video content strategy that will leave a lasting impression on your target audience.
Want to talk more about video marketing or any marketing-related topics? Contact an UpOnline representative today!