Reassuring patients that it's safe to come back to the office

By: Lynn Liu

At no time in recent memory has patient communication & engagement been more important for business success.

As restrictions are lifted, offices need to look towards returning to full efficiency and re-booking appointments as quickly as possible. However, patients won’t be rushing in just because the restrictions are lessened - many will hesitate to come in for appointments unless it's absolutely necessary to do so.

Patients are wondering: what new precautions are offices taking to prevent the further spread of COVID-19?

That is why it is incredibly important to reassure patients that your office is going above and beyond to provide a safe and comfortable environment. Here are our recommendations on how to get patients comfortable with the idea of coming for in-person visits again.

Snapchat Marketing Tips

By: Dahlia Farhat

Snapchat’s growth in popularity is what makes it a great channel for marketers. In the past, Snapchat has had its ups and downs. Snapchat seemed to be going downhill in 2018. However, we are now in the middle of a comeback!

Snapchat seems to be snapping out of it.

In the second quarter of 2019, there was an increase in 13 million daily active users and the app now has about 203 million daily active users. This proves that Snapchat has (and can sustain) a worthwhile audience. Also, did you know that 70% of millennials use Snapchat? So, it is also a great way to reach that demographic. What’s even more amazing about this platform is that users under the age of 25 are highly active users, logging on up to 18 times a day. In addition, Snapchat videos are viewed more than 14 billion times a day.

If you're thinking what we’re thinking, then yes, this could also apply to you. Your business could be promoted among those videos too! Recently, Snapchat has expanded advertising options for brands, and now brands can enable their Snapchat users to make purchases directly through the app.

Snapchat has so much to offer. Want a piece of the pie? Here are some Snapchat marketing tips that will help you do just that.

Reviewing Google’s January 2020 Core Update

By: Dahlia Farhat

A core update is a change to the main search algorithm. Core updates modify the importance, order, weights, or values of ranking factors. On January 13th, 2020, Google launched its latest score update. This core update impacted all search results on a worldwide scale.

Dealing with the effects

Noticeable effects, drops, or gains in search rankings were expected to occur. It’s important to note that if your website has fallen in rankings immediately after an update, it doesn’t mean that you have violated Google’s webmaster guidelines or been subjected to a manual or algorithmic action. There is nothing wrong with your web pages falling in rankings after a core update. It just means that changes were made in order to focus on improving content evaluation. The goal of a core update is often to address websites that may previously have been unfairly looked upon or were not given the credit that they deserve will now perform better and vice versa.

5 SEO Trends to Look Out for in 2020

By: Dahlia Farhat

Search engine optimization (SEO) is an important foundation of any digital marketing strategy that continues to change iteratively. With about 380 new websites created every minute, online competition continues to rise, and it’s time you invest some resources in learning what’s new in search engine optimization for 2020.

So what's all the fuss about SEO?

SEO is important for digital marketers and brands because, in short, it allows your website to appear on the search engine results pages (SERPs) whenever someone searches for a key-phrase or question for which your website has the answer or solution. That is to say, SEO helps increase your website's visibility on SERPs, which in turn, leads to more organic traffic to your site.

Being aware of new SEO trends can help guide updates to your website and ensure that more customers will be able to find you through search results. So, whether you just need an overview of the new changes in SEO for this year, or just want a refresher to your SEO strategy, this post will help to keep you up to date with new trends, and also give you a heads up for what to keep an eye on in the world of SEO.

Enough talking, let us now dive into 5 SEO trends for 2020.

5 Essential Strategies to Market to Generation Z

By: Dahlia Farhat

Marketing to Millennials has been fun, but now it’s time to shift our focus to the up and coming generation, Generation Z, a cohort consisting of anyone born between 1996 and 2009. Of course, we still have to market to Millennials for years to come, but as Generation Z is starting to enter the workforce and gaining buying power, it’s time to understand their mindset and build our Generation Z customer base. The first thing you’ve got to know is that marketing to them will not be easy. This generation is unique and different from the previous ones. They are the first generation to grow up immersed in technology. Unlike millennials who are tech-savvy, Gen Z’s are tech natives, who grew up with iPads and mobile devices, and do not remember a time before the internet.

Wait till you hear this: They don’t check their emails, have an attention span of 8 seconds, and basically ignore any business that isn’t online!

Don’t worry or feel pressured though, we are here to help!
Here are five marketing strategies you can use to reach out to Generation Z and increase your brand awareness, leads, and sales.