5 SEO Trends to Look Out for in 2020

By: Dahlia Farhat

Search engine optimization (SEO) is an important foundation of any digital marketing strategy that continues to change iteratively. With about 380 new websites created every minute, online competition continues to rise, and it’s time you invest some resources in learning what’s new in search engine optimization for 2020.

So what's all the fuss about SEO?

SEO is important for digital marketers and brands because, in short, it allows your website to appear on the search engine results pages (SERPs) whenever someone searches for a key-phrase or question for which your website has the answer or solution. That is to say, SEO helps increase your website's visibility on SERPs, which in turn, leads to more organic traffic to your site.

Being aware of new SEO trends can help guide updates to your website and ensure that more customers will be able to find you through search results. So, whether you just need an overview of the new changes in SEO for this year, or just want a refresher to your SEO strategy, this post will help to keep you up to date with new trends, and also give you a heads up for what to keep an eye on in the world of SEO.

Enough talking, let us now dive into 5 SEO trends for 2020.

5 Essential Strategies to Market to Generation Z

By: Dahlia Farhat

Marketing to Millennials has been fun, but now it’s time to shift our focus to the up and coming generation, Generation Z, a cohort consisting of anyone born between 1996 and 2009. Of course, we still have to market to Millennials for years to come, but as Generation Z is starting to enter the workforce and gaining buying power, it’s time to understand their mindset and build our Generation Z customer base. The first thing you’ve got to know is that marketing to them will not be easy. This generation is unique and different from the previous ones. They are the first generation to grow up immersed in technology. Unlike millennials who are tech-savvy, Gen Z’s are tech natives, who grew up with iPads and mobile devices, and do not remember a time before the internet.

Wait till you hear this: They don’t check their emails, have an attention span of 8 seconds, and basically ignore any business that isn’t online!

Don’t worry or feel pressured though, we are here to help!
Here are five marketing strategies you can use to reach out to Generation Z and increase your brand awareness, leads, and sales.

Top 5 Digital Marketing Trends Essential for 2020

By: Dahlia Farhat

With both the offline and online worlds colliding, digital marketing has solidified itself as being the future of marketing. Digital marketing is so powerful, it has the ability to create both brand and product awareness online. Thus, it is always necessary to stay ahead of the game with digital marketing trends. It can be challenging to keep up to date with the fast-paced and constantly evolving digital marketing trends that can be utilized to achieve our marketing objectives. That’s why we have come to the rescue! Here is our list of the top 5 digital marketing trends that are essential for survival in 2020.

Promoting Your Brand Through Instagram

By: Adriana Capano

The Old versus the New

It has become vital for businesses to have an online presence and successfully promote their company within the digital world. The way users consume brands and products continues to drastically change.

In order to effectively promote their brands, businesses have adopted and adapted to the social media marketing approach. Social media marketing is considered a hybrid form of marketing because it not only allows companies to communicate with their potential customers, but also enables consumers to communicate with one another. This creates a sense of trust with current and potential buyers - something they lacked prior.

The 2019 Google Core Updates: Where we are now

By: LeVi Pham

Have you noticed a recent, significant drop in your website’s search visibility over the past few months? Did you spend hours combing through your SEO to try to fix this? Chances are your website is among the many that were affected by the recent Google Core Updates, which impacted several big names such as the Daily Mail UK and cryptocurrency marketplace CCN.com. In this blog post, we will explore how the Google Core Updates impacted websites, with a focus on the recent June Update, and what you can do to rebound if your rankings have tanked. Spoiler alert: it’s all about content quality!