5 Essential Strategies to Market to Generation Z

By: Dahlia Farhat

Marketing to Millennials has been fun, but now it’s time to shift our focus to the up and coming generation, Generation Z, a cohort consisting of anyone born between 1996 and 2009. Of course, we still have to market to Millennials for years to come, but as Generation Z is starting to enter the workforce and gaining buying power, it’s time to understand their mindset and build our Generation Z customer base. The first thing you’ve got to know is that marketing to them will not be easy. This generation is unique and different from the previous ones. They are the first generation to grow up immersed in technology. Unlike millennials who are tech-savvy, Gen Z’s are tech natives, who grew up with iPads and mobile devices, and do not remember a time before the internet.

Wait till you hear this: They don’t check their emails, have an attention span of 8 seconds, and basically ignore any business that isn’t online!

Don’t worry or feel pressured though, we are here to help!
Here are five marketing strategies you can use to reach out to Generation Z and increase your brand awareness, leads, and sales.

Top 5 Digital Marketing Trends Essential for 2020

By: Dahlia Farhat

With both the offline and online worlds colliding, digital marketing has solidified itself as being the future of marketing. Digital marketing is so powerful, it has the ability to create both brand and product awareness online. Thus, it is always necessary to stay ahead of the game with digital marketing trends. It can be challenging to keep up to date with the fast-paced and constantly evolving digital marketing trends that can be utilized to achieve our marketing objectives. That’s why we have come to the rescue! Here is our list of the top 5 digital marketing trends that are essential for survival in 2020.

Promoting Your Brand Through Instagram

By: Adriana Capano

The Old versus the New

It has become vital for businesses to have an online presence and successfully promote their company within the digital world. The way users consume brands and products continues to drastically change.

In order to effectively promote their brands, businesses have adopted and adapted to the social media marketing approach. Social media marketing is considered a hybrid form of marketing because it not only allows companies to communicate with their potential customers, but also enables consumers to communicate with one another. This creates a sense of trust with current and potential buyers - something they lacked prior.

The 2019 Google Core Updates: Where we are now

By: LeVi Pham

Have you noticed a recent, significant drop in your website’s search visibility over the past few months? Did you spend hours combing through your SEO to try to fix this? Chances are your website is among the many that were affected by the recent Google Core Updates, which impacted several big names such as the Daily Mail UK and cryptocurrency marketplace CCN.com. In this blog post, we will explore how the Google Core Updates impacted websites, with a focus on the recent June Update, and what you can do to rebound if your rankings have tanked. Spoiler alert: it’s all about content quality!

10 Things You Can Track with Google Tag Manager

By LeVi Pham

Image source: AnalyticsMania 

In our previous blog post on the topic, we covered the basics of Google Tag Manager (GTM) including its benefits and how to set up. In this article, we will provide you with guides on how to enable the 10 most popular tracking metrics and save you some time spent Googling them! This list is by no means exhaustive - there are many default tags and custom tags that can be added to suit your marketing strategy. Take time to experiment with different tags, triggers, and variables to improve data gathering and gain useful insights into your campaign performance.