Friday Five Roundup: The Power of UGC to Brilliant Twitter Marketing by England's Iceland Foods

1

MarketingProfs

The Selfie Strategy: Build Brand Loyalty Like a Kardashian

Taking a selfie is no longer just a Kardashian craze. Engage with UGC to monetize from the selfie trend Kim Kardashian helped elevate, and promote your brand.
Read the article on Marketingprofs.com >

2

Entrepreneur

How To Grow Your Instagram Followers with User Generated Content

Are you having trouble gaining a following on social media? Using user generated content (UGC) will help your business not only cultivate a strong following but allow your customers to tell real stories.
Read the article on Entrepreneur.com >

Friday Five Roundup: How to Make Your Content Go Viral To Improving Clickthrough Rates For Email Marketing

1

Quicksprout

11 Methods That Will Make Your Content Marketing Campaign Go Viral

Have you been writing content that never goes viral? The key is to write simple, yet noteworthy content and market it as much as possible.
Read the article on quicksprout.com >


2

Entrepreneur

Mark Zuckerberg: 'Entrepreneurship Is About Creating Change, Not Just Creating Companies'

Insights from the CEO of Facebook, Mark Zuckerberg, on how to become a successful entrepreneur.
Read the article on Entrepreneur.com >

How Long Should A Survey Be?

By: Mahnoor Awan

Thinking about launching a survey and wondering how long it should be? If it’s too long there is the fear that people might not be interested in finishing it. If it’s too short then it might compromise the data you’re trying to collect. The question about the perfect survey length has been debatable for a long time. While gathering data that serves the purpose of research and improvement is great, it’s only valuable if:

• Your sample represents the entire population
• The responses are legitimate
• The responders are able to fully understand the questions

When creating a survey there are a number of factors that will determine it’s length such as:

• Your audience base
• Goals of your survey
• The resources you have to act on the data collected

First off, the length of your survey differs with the audience base. Is it a general audience, a panel (a group of people hired by a company to fill surveys in return for some monetary value), or an internal group like employees? For example, the general public, without any incentive wouldn’t want to spend more than 10 minutes of their time on answering questions. The panel on the other hand is getting paid to fill the surveys. And for internal groups like employees, it is often made mandatory.

Friday Five Roundup: How to Run an Instagram Contest to Implementing Experiential Marketing Campaigns

1

Hubspot

How to Run an Instagram Contest: A 10-Step Guide

Instagram’s popularity as a social media platform is continuously increasing and therefore a great outlet to promote your brand. Have you thought of running an Instagram contest? If done right, a contest can definitely be useful for your business.
Read the article on hubspot.com >

2
Entrepreneur

Stumped? Ways 3 companies Boost Creativity

Struggling to think of how to boost energy and creativity? Employ these unconventional tactics to motivate your team.
Read the article on Entrepreneur.com >

Friday Five Roundup: The Rise of the Sharing Economy to Working with a $0 Marketing Budget

1
Quartz

Uber and Airbnb could reverse America's decades-long slide into mass cynicism

Today's young people are generally skeptical of others so how come the sharing economy has become so successful?
Read the article on qz.com >

2
>Conversion XL

10 Useful Findings About How People View Websites

Are users getting the most out of your website? Find out the do's and don'ts of website formatting and layout.
Read the article on conversionxl.com >

Friday Five Roundup: Google Promises to Digify Africa to Hiring Millennial Consultants

1

Quartz

What it looks like when Google pledges to train one million Africans

Google's plan to "digify" Africa will allow 1 million Africans access to digital courses on web design, SEO, Social media, digital marketing and more.
Read the article on qz.com >

2
CBC

Google & Canadian Media Outlets Launch AMP Websites

News pages optimized with AMP (Accelerated Mobile Pages) now receive higher mobile search priority in Canada.
Read the article on cbc.ca >

Most Valuable Keywords

Keywords help customers find your product whether they are part of your website's natural SEO or if they are being used within a paid ad. But all keywords are not created equal. And if your strategy is to use keywords to contribute to your bottom line, you want your keywords to be able to target the right audience and, more importantly, to separate the Browsers from the Buyers.

How to separate Browsers from Buyers

When we look at a typical buying cycle, a customer usually goes through a series of steps, or a journey if you will, of becoming aware of a product before making a purchase.

Typical Customer Journey:

1. Customer becomes aware of product
2. Seeks information
3. Compares to other products
4. Makes purchasing decision
5. Completes transaction
6. Evaluates product after buying and determines its value by keeping or discarding/returning product.

Let’s say that you own a clothing store and someone enters your shop, slowly sifts through all the products displayed on the racks but walks out without making a purchase. Right after you have another customer who walks in with a specific request for something pink and pleated or asks about a particular item in the store. Which customer would you say is further along in the buying cycle?