The 2019 Google Core Updates: Where we are now

By: LeVi Pham

Have you noticed a recent, significant drop in your website’s search visibility over the past few months? Did you spend hours combing through your SEO to try to fix this? Chances are your website is among the many that were affected by the recent Google Core Updates, which impacted several big names such as the Daily Mail UK and cryptocurrency marketplace CCN.com. In this blog post, we will explore how the Google Core Updates impacted websites, with a focus on the recent June Update, and what you can do to rebound if your rankings have tanked. Spoiler alert: it’s all about content quality!

10 Things You Can Track with Google Tag Manager

By LeVi Pham

Image source: AnalyticsMania 

In our previous blog post on the topic, we covered the basics of Google Tag Manager (GTM) including its benefits and how to set up. In this article, we will provide you with guides on how to enable the 10 most popular tracking metrics and save you some time spent Googling them! This list is by no means exhaustive - there are many default tags and custom tags that can be added to suit your marketing strategy. Take time to experiment with different tags, triggers, and variables to improve data gathering and gain useful insights into your campaign performance.

Streamline Your Efforts with 10 of the Most Popular Social Media Management Tools

By: LeVi Pham

Related Article: Are You Using Social Media to Its Full Potential?

Whether you are a small business or an enterprise company, you are probably spending a lot of time and resources on social media to reach your customers, clients, and readers. With an ever increasing demand to stay current and present on many platforms at once, how do you stay on top of all your social media marketing tasks? Are you effectively monitoring and optimizing your content’s performance? It can easily get overwhelming without the right tools, so we have compiled a list of the top 10 most popular social media management apps right now that you can use to save time and streamline your marketing efforts!

Before we start, we should mention that all major social networks offer analytic tools, including:

• Facebook Analytics 
• Instagram Insights 
• Twitter Analytics 
• Pinterest Analytics 
• LinkedIn Analytics 
• YouTube Analytics 

These tools are well-built for their platforms and can provide you with key insights into your marketing performance, but they can be time-consuming to monitor if you have multiple social media channels. Many of the following apps that we recommend can help combine these channels into one unified dashboard for you to easily compare the results.

A Beginner’s Guide to Tackling Google Tag Manager in 2019

By: Ashlyr Russell

Since its launch in 2012, Google Tag Manager has become a powerful tool for managing tags efficiently and cost effectively. Now in 2019, there are amended and new features that makes it easier to operate.

If you are not familiar with Google Tag Manager, here is a beginner’s guide that will tell you everything you need to know about the interface, how to set it up, and how it can benefit your business right now.

1. What is Google Tag Manager?
2. How Does It Work?
3. Benefits of GTM
4. Google Tag Manager Vs. Google Analytics
5. How To Set Up GTM
6. Tag, Variables, Triggers Set Up

What is Google Tag Manager?

Google Tag Manager (GTM) is a tag management service that creates and embeds tags (think multiple providers embed codes) on webpages for you. You can create, customize, and manage multiple tags directly from the user friendly interface and it will automatically code and implement on the website of interest.

Which Online Ad Platform is Best For Me?

By Ashlyr Russell

Advertising and marketing has never been more dynamic. Thanks to social media, search and our always connected lives, consumers are more engaged and demanding than ever! Businesses can brand and market their products in more ways to target and convert new customers and get more from existing ones.

There are multiple tools at our fingertips to advertise and market your business. The next question becomes, which online advertising platform is best for you?
The answer to that depends on a few factors:

• Cost
• Target audience
• Goals

Whether it’s Google, Facebook, YouTube, or Instagram, each platform has multiple benefits and options that can help promote your brand and boost sales.

Before we dive into which platform is right for you, we must discuss the different advantages, features, and costs of the most common (and effective) ad platforms currently in use.